A/B Testing for Business Analysts

Business and Economics

Short Description

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making.

Long Description

In the course A/B Testing for Business Analysts on Udacity, you will learn the fundamentals of A/B testing. You will gain knowledge on how to select control and treatment units and variables for A/B tests, as well as how to choose the correct experiment design. The course covers randomized design tests, where you will learn how to select the unit of diversion and duration for a randomized test, select variables, and interpret the results. Additionally, you will learn about matched pair design tests, including how to match control units to treatment units, determine the duration of the test, and interpret the results. The course also provides a matched pair practice, where you will go through an end-to-end example of a matched pair A/B test, with step-by-step instructions on setting up and analyzing the test, and using trends to match target and control units.

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Course Details

Duration: 3 weeks
Difficulty: Intermediate
Format: Short Course
Price: Free
Course Link

Udacity

Udacity is an online learning platform that offers a wide range of courses and programs in various fields such as technology, business, data science, and artificial intelligence. It was founded in 2012 by Sebastian Thrun, David Stavens, and Mike Sokolsky with the aim of providing accessible and affordable education to individuals worldwide. Udacity's courses are designed in collaboration with industry experts and leading companies, ensuring that the content is relevant and up-to-date. The platform offers both self-paced courses and guided programs, allowing learners to choose the learning style that suits them best. Udacity also provides career services and support, including resume reviews, interview preparation, and job placement assistance, to help learners transition into their desired careers.

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