A/B Testing

Engineering and Technology

Short Description

This course will cover the design and analysis of A/B tests, also known as split tests, which are online experiments used to test potential improvements to a website or mobile application.

Long Description

In the course A/B Testing on Udacity, you will gain an overview of A/B testing and its applications. You will learn how to construct a binomial confidence interval for the results and determine if the change is worth the launch cost. The lesson also covers policy and ethics for experiments, ensuring participant protection and addressing ethical concerns. Additionally, you will explore techniques for choosing and characterizing metrics, including brainstorming and validating metrics. The course will guide you in designing experiments, including selecting users and control groups, and making design decisions that impact experiment size. Finally, you will learn how to analyze the results of your experiments, run sanity checks, and verify conclusions using multiple methods, such as the binomial sign test.

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Course Details

Duration: 4 weeks
Difficulty: Intermediate
Format: Short Course
Price: Free
Course Link

Udacity

Udacity is an online learning platform that offers a wide range of courses and programs in various fields such as technology, business, data science, and artificial intelligence. It was founded in 2012 by Sebastian Thrun, David Stavens, and Mike Sokolsky with the aim of providing accessible and affordable education to individuals worldwide. Udacity's courses are designed in collaboration with industry experts and leading companies, ensuring that the content is relevant and up-to-date. The platform offers both self-paced courses and guided programs, allowing learners to choose the learning style that suits them best. Udacity also provides career services and support, including resume reviews, interview preparation, and job placement assistance, to help learners transition into their desired careers.

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