In the Social Media Marketing course on Udacity, you will learn the fundamentals of social media marketing and why it is crucial to understand the social media landscape. You will also learn how to plan and map social media channels to meet your customer's needs and journey. The course covers organic social media campaigns, where you will identify the most effective content types and formats for different platforms and learn how to implement campaigns using appropriate tools. You will also learn about paid social media campaigns, including the basic elements of social media advertising and pricing models, and how to identify the most effective platforms for your marketing objectives. The course includes an introduction to Facebook-Meta Ads, where you will set up your advertising account and build a target audience. You will also learn how to create and manage ad campaigns on Facebook-Meta, including developing plans for ad placements, budget, and schedule, and evaluating ad performance through A/B testing. Finally, the course project will allow you to apply your knowledge by building a real social media campaign strategy for a skincare brand, including both organic and paid advertisement strategies. You will have access to various resources to help you research and create an effective strategy, such as business goals, campaign performance data, audience personas, and more.