In the App Marketing course on Udacity, you will gain a comprehensive understanding of user behavior and how to create a targeted marketing plan for specific user segments. Through market segmentation, you will analyze your competitive advantages and disadvantages and learn how to position your product effectively. You will also learn how to conduct competitive analysis to create a unique value proposition. In the pre-launch phase, you will create marketing goals, develop a distribution plan, and optimize keywords for your goals. Additionally, you will learn about the beta-testing community and prepare your landing pages. Once you are ready to launch, you will learn how to prepare, execute, and gain your first users. You will also outline a go-to-market strategy and acquire the necessary skills to execute it, including SEO techniques to attract your first 1000 users. Finally, you will learn about various customer acquisition methods, both paid and free, such as ads, social marketing, and email marketing. Throughout the course, you will also learn how to use data to measure and optimize your marketing plan for better results.