Business and Economics
The Segmentation & Clustering course provides students with the knowledge to build and apply clustering models to develop sophisticated segmentation in business contexts.
In the Segmentation and Clustering course on Udacity, you will learn the fundamentals of segmentation and clustering. You will understand the difference between standardization and localization, and explore the concept of distance in clustering models. Additionally, you will discover how segmentation is used in business and learn how to select and prepare data for clustering models. The course also covers variable reduction techniques such as factor analysis and principal components analysis. You will gain knowledge on designing clustering models, including k-centroid and hierarchical models, and learn how to select the number of clusters for a k-centroid model. Finally, you will build a k-centroid clustering model to segment retail stores, visualize and validate the clusters, and effectively communicate the analysis results.
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