North-West University

Bachelor of Consumer Sciences in Food Product Management

Services - Consumer Services

Purpose and Rationale

Purpose:

The primary purpose of the four-year Bachelor of Consumer Sciences in Food Product Management is to provide graduates with a well-rounded, specialized education in Food Product Management. They will be equipped with an integrated knowledge base, theory, and methodology of Consumer Sciences. The inclusion of business and communication modules in the curriculum will enable learners to demonstrate initiative and responsibility in academic as well as professional contexts. Graduates will also acquire the necessary knowledge, specific skills, and relevant competences to identify and investigate complex consumer issues and develop innovative solutions for consumers, retailers, manufacturers, and communities. The program consists of core food-related modules, fundamental modules in Economics and Communication, and electives of Specialist Communication and Economics modules. This combination of modules aims to equip learners with specialized theoretical and practical skills to achieve the Exit Level Outcomes of this qualification.

Rationale:

The Food Industry necessitates specialists in Food Product Management who understand the constantly evolving consumer demands. The Bachelor of Consumer Sciences in Food Product Management provides learners the opportunity to specialize in either Food Supply or Food Communication, the two facets of the food industry's value chain. This specialization allows graduates to pursue specific career paths. With specializations in Food Supply or Food Communication, graduates can become experts in either the supply or communication of food products/services, enabling them to enter employment in the food retail sector or the broader Food Industry. This qualification is vital in preparing Consumer Specialists for roles as Food Product Management specialists, ultimately enhancing consumers' lives in South Africa and making significant contributions to the country's economy and development.

Outcomes

  1. Demonstrate an understanding of the facts, principles, theories and rules about the internal and external factors that influence consumer decision-making, and food related management in a food related context.
  2. Suggest practical recommendations for individuals and groups in different stages of the life cycle, as well as for physically active individuals, to optimise their nutritional status.
  3. Apply integrated knowledge to critically evaluate and compare principles and theories of food innovation and trends.
  4. Identify, investigate and critically analyse complex consumer issues by integrating different theories, skills and scientific resources in order to develop logical and innovative solutions to the South African consumer, retailers, manufacturers and communities concerning food products and resources in a professional, ethical and responsible manner.
  5. Select and apply relevant qualitative, quantitative or mixed method research methodologies to critically analyse and evaluate a proposed consumer research problem.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Apply and critically evaluate the principles, theories, systems, and formats of Food Retail Management in a food-related context.
  • Conduct and compare retail trend analyses using a range of information sources.
  • Interpret and communicate findings ethically within defined and undefined food-related contexts and in food-related management.
  • Evaluate and compare principles and theories of internal and external factors relevant to consumer decision-making addressing an actual consumer decision-making problem.
  • Integrate knowledge of interrelated principles and complex theories of Consumer Education and Training.
  • Solve a problem in the food environment or in Food Retail Management by producing evidence-based solutions and theory-driven arguments regarding internal factors and external factors affecting consumer decision-making.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Discuss the Physiological and Sociological factors that influence nutrient intake and requirements during the life cycle.
  • Accurately carry out calculations to evaluate diets in terms of nutritional adequacy for various groups.
  • Compile appropriate meal plans and menus for special diets and normal diets.
  • Accurately plot anthropometric data on growth charts to evaluate growth norms and interpret the charts.
  • Identify, analyze, and manage standard dietary problems and the value and composition of basic diets.
  • Solve general community and individual dietary problems using appropriate guidelines, principles, and theories.
  • Communicate suggestions about managing diets in an appropriate and professional manner.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Interpret and communicate processes and results from food-specific investigations regarding food innovation and trends.
  • Justify relevant food innovation practices.
  • Conduct food trend analysis using a range of information sources and interpret and communicate findings within defined and undefined food-related contexts.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Incorporate information from academically recognized resources when solving dietary problems.
  • Identify and effectively solve food-related problems within a real-life practice setting in an ethical manner.
  • Analyze and evaluate situations and problems related to control, transformation, outputs, inputs, and environmental aspects and present recommendations.
  • Integrate knowledge of food product development processes and relationships to discuss dietary elements within systems.

Associated Assessment Criteria for Exit Level Outcome 5:

  • Interpret, critically evaluate, and critique consumer-related literature by interpreting, evaluating, and synthesizing texts to propose solutions using appropriate academic genres.
  • Evaluate and apply concepts, principles, theories, and research methodologies to critically discuss theories and principles within the domain of Consumer Sciences concerning food products and resources.
  • Select suitable research methodologies and data collection methods, motivating their selection in the planning.
  • Investigate and collect consumer-related data.
  • Address ethical issues in research relevant to Consumer Sciences.
  • Perform research in an ethically responsible manner to develop grounded recommendations regarding a consumer issue.
  • Solve a research problem creatively and communicate findings scientifically to various audiences.

Integrated Assessment:

Continuous and authentic assessment strategies are employed, including written and practical assignments, integrated portfolios, practical assessments, written and practical examinations, and oral presentations of integrated mini-projects or seminars in individual and group contexts. Learners will be continuously assessed on the application of learned skills to ensure workplace competence.

Qualification Details

Type
National First Degree(Min 480)
NQF Level
08
Min. Credits
524
SAQA Source
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North-West University
Description
North-West University (NWU) is a public university located in South Africa. It was established in 2004 through the merger of three institutions: the Potchefstroom University for Christian Higher Education, the University of Bophuthatswana, and the University of North-West. NWU has three campuses, namely Potchefstroom, Mahikeng, and Vanderbijlpark. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, education, engineering, health sciences, law, natural sciences, and theology. NWU is known for its strong focus on research and innovation, with several research centers and institutes dedicated to advancing knowledge and addressing societal challenges. NWU is committed to providing quality education and fostering a supportive and inclusive learning environment. It strives to produce graduates who are well-equipped with the necessary skills and knowledge to contribute to the development of South Africa and the global community. The university also promotes community engagement and social responsibility through various outreach programs and initiatives. Overall, North-West University is a reputable institution that values academic excellence, research, and community engagement, making it a sought-after choice for students seeking higher education in South Africa.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.