Advanced Diploma in Tourism Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Purpose:
The purpose of this qualification is to educate and train learners in the field of tourism management. The qualification aims to promote the critical and developmental human resource requirements of the sector by developing industry-specific skills, knowledge, values, attitudes, and self-development of learners from a variety of backgrounds. The Advanced Diploma in Tourism Management is designed to prepare learners for postgraduate study through the deepening of their knowledge and understanding of theories, skills, methodologies, and practices in tourism management. It will enable learners to develop the ability to formulate, undertake, and resolve more complex theoretical and practice-related problems and tasks through the selection and use of appropriate methods and techniques. After completion of this qualification, learners will be able to independently carry out their required duties and make decisions within the tourism industry. This also entails preparing the learner to be sensitive to issues in relation to race, gender, age, sexual orientation, and discrimination.
Rationale:
The tourism industry globally and in South Africa has shown continued growth. The growth of the South African tourism industry results in an ever-increasing demand for labor. Thus, there is a need for the development of well-qualified staff to support the corporate tourism business and to advance entrepreneurship in the sector. The demand for advanced education in tourism is increasing as a growing number of prospective learners realize the career prospects it may offer. Tourism is a dynamic global phenomenon that requires advanced skills and knowledge to enable individuals to capitalize on the career opportunities rendered by this industry. The Advanced Diploma in Tourism Management provides a platform to capacitate professionals in the tourism industry with skills and competences that will enable them to contribute to the further development of the industry.
Outcomes
- Apply the principles, concepts and theories within sustainable event management.
- Analyse the different roles, relationships and challenges related to sustainable industry management principles.
- Demonstrate an understanding of the strategic landscape of the tourism industry.
- Demonstrate a clear and concise understanding of basic research methodology.
- Demonstrate a clear understanding and application of leadership principles within the context of adventure tourism.
- Understand and apply the sustainable tourism planning principles.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Evaluate and critique established event management theories, concepts, and principles
- Understand processes and procedures related to sustainable event management
- Recognise different aspects of sustainable event management
- Allocate, direct, and control resources for event sustainability
- Minimise the impact of events on the natural, cultural, and social environment
Associated Assessment Criteria for Exit Level Outcome 2:
- Examine case studies of typical challenges in the events industry
- Identify and discuss solutions to industry-specific challenges
- Provide appropriate responses to impacts and trends of sustainability affecting the events industry and stakeholders
Associated Assessment Criteria for Exit Level Outcome 3:
- Understand and apply key concepts related to strategic management in the tourism industry
- Identify and evaluate different types of strategies used in strategic management
- Examine case studies to identify weaknesses and make improvements on business strategy
- Compare and contrast various strategic management tools
Associated Assessment Criteria for Exit Level Outcome 4:
- Understand basic principles of quantitative and qualitative data analysis
- Gather tourism information through research design and sampling techniques
- Identify advanced research methods to solve problems in the tourism industry
- Communicate research results effectively
Associated Assessment Criteria for Exit Level Outcome 5:
- Explain the concept of leadership and its impact on the adventure tourism sector
- Differentiate between leadership and management
- Apply leadership techniques in line with international standards and best practices
- Evaluate the impact of leadership techniques on various stakeholders in the tourism industry
Associated Assessment Criteria for Exit Level Outcome 6:
- Analyse principles governing tourism planning in different geographical settings
- Analyse the strategic importance of tourism planning for sustainable tourism development
- Evaluate strengths and weaknesses in specific case studies related to tourism development
- Compare tourism planning guidelines for different niche markets in tourism
Integrated Assessment:
A combination of formative and summative assessment methodologies will be applied, integrating theory and practice. Formative assessment strategies will include informal assignments, discussions, case studies, tests, and tutoring. Summative assessment strategies will involve examinations, reports, projects, or portfolios of evidence.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
Education Cost Calculator
This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.