Advanced Diploma in Sport Management
Culture and Arts - Sport
Purpose and Rationale
Purpose:
The Advanced Diploma in Sport Management is developed to equip learners with knowledge and skills that will enable them to develop tools and techniques that are required in the management of sport, fitness and recreation enterprises, sports organizations and individuals involved in sport and fitness activities. This qualification will also prepare learners to promote good governance, professionalism, and expertise within the sport, fitness, and recreation environment. The purpose of the Advanced Diploma in Sport Management is also to prepare learners for postgraduate studies through the deepening of their knowledge and understanding of theories, methodologies, and practices related to sport management. This qualification enables learners to develop the ability to formulate, undertake, and resolve more theoretical and practice-related problems and tasks within the sport, fitness, and recreation industry.
Upon qualifying, the learner will be able to:
- Develop tools, strategies, and practices to establish and enhance the marketing of sport, fitness, and recreation enterprises, organizations, and personalities.
- Develop and plan strategic fitness and recreation programs.
- Integrate and apply strategic, operational, and leadership principles and practices with full cognizance of ethical and environmental considerations within a sport, fitness, and recreation establishment.
- Demonstrate knowledge of academic research methods and designs used within the field of sport management.
Rationale:
The 2012 South African Sport Confederation and Olympic Committee (SASCOC) report on South African sport academies revealed the following challenges faced by sport federations and organizations:
- Lack of clearly defined and administered policies.
- Poor monitoring and evaluation of programs, events, and activities.
- Lack of capacitated sport administrators.
This qualification will breach the current skills gap by positively impacting on the management of sports organizations, on the integration of sports within the community to promote healthy lifestyles, and on the ability of individuals in the community (learners) to host international events. The Advanced Diploma in Sport Management will accommodate individuals and sport professionals who are interested in contributing to sport administration and management. Possible careers that learners of this qualification will access include sport administrators, sport coordinators, sport officers, sport managers, and sport marketers.
Outcomes
- Demonstrate the ability to develop tools, strategies and practices to establish and enhance the marketing of sport, fitness and recreation enterprises, organisations and personalities.
- Demonstrate the ability to develop and plan strategic fitness and recreation programmes.
- Integrate and apply strategic, operational and leadership principles and practices with full cognisance of ethical and environmental considerations within a sport, fitness and recreation establishment.
- Demonstrate knowledge of academic research methods and designs used within the field of sport management.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Demonstration of an understanding of human management and fiscal and physical resources in relation to sport.
- Skillful operation of technology and assessment tools applicable to sport management settings.
- Application of fundamental marketing concepts in the sport industry.
- Consideration of the uniqueness of the sport product and the unique aspects of sport consumer and product markets in marketing processes.
Associated Assessment Criteria for Exit Level Outcome 2:
- Planning and development of fitness and recreation programmes for groups and individuals.
- Understanding and explanation of critical elements of a turf management programme.
- Design and execution of a strategic management plan for a sport event.
- Identification of components of a sport-specific risk management plan.
- Explanation of cultural traditions, social values, and psycho-social experiences related to sport.
Associated Assessment Criteria for Exit Level Outcome 3:
- Identification and analysis of critical performance dimensions for business units and employees.
- Development of performance standards for measuring actual performance.
- Demonstration of knowledge of management and leadership concepts, skills, roles, and functions of sport managers.
- Explanation of concepts of morality and theories of ethics as they apply to sport.
Associated Assessment Criteria for Exit Level Outcome 4:
- Demonstration of knowledge of the research process steps.
- Identification of different research designs linked to suitable research studies.
- Demonstration of knowledge in writing a proposal.
- Ability to communicate with various public and professional audiences through written texts, oral discussions, and multimedia presentations.
Integrated Assessment:
- Formative assessment strategies include informal assignments, discussions, case studies, informal tests, and tutoring.
- Summative assessment strategies include examinations, reports, projects, or portfolios of evidence.
- Formal assignments, tests, and examinations will assess communication and integration of knowledge, problem-solving, critical and creative thinking, and application of exit level outcomes in practical simulated situations.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
Education Cost Calculator
This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.