Bachelor of Arts Honours in Communication
Communication Studies and Language - Communication Studies
Purpose and Rationale
Qualification Outline
Purpose
The purpose of this qualification is to build on learners' existing knowledge of key areas in the field of Communication in order to develop accountable and skilled communication professionals and leaders able to contribute meaningfully both to academic practice and to the communication planning, implementation, and management activities of organizations. It emphasizes the strategic role of communication in realizing organizational strategic initiatives. Graduates will cultivate the skills required for further specialized study in support of the principles of life-long learning and will be equipped to take up communication-related positions in various business and communication-related sectors.
Rationale
The Bachelor of Arts Honours in Communication forms part of a learning pathway for learners in Communication Studies, providing deeper insight and proficiency in core fields in the communication discipline. Communication is essential in various sectors and on many levels, necessitating the development of graduates who have mastered communication mechanisms to navigate challenges in global environments. The qualification also enhances personal insights, skills development, and promotes life-long learning. Graduates will be prepared to think critically, strategically, and creatively to solve communication-related problems in business contexts innovatively. The qualification aims to produce qualified, competent communication professionals and leaders who can contribute effectively to organizations.
Outcomes
- Critically analyse communication theories and approaches.
- Evaluate leadership and strategic communication practices in organisations within national and international contexts.
- Apply contemporary communication techniques to inform the achievement of strategic organisational objectives.
- Conduct primary research using an appropriate research design.
- Demonstrate the ability to think critically and propose innovative solutions to communication problems in varied contexts.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Analyse the key perspectives of communication theory.
- Critically examine the relevance of communication theories to varied contexts.
Associated Assessment Criteria for Exit Level Outcome 2:
- Analyse the reciprocal relationship between strategic communication practices and organisational leadership.
- Critically examine issues in strategic communication practices and organisational leadership common to both a South African and an international context.
- Incorporate key ethical considerations relating to sustainability and corporate citizenship into communication practice.
- Apply suitable theoretical frameworks and approaches to strategic communication and organisational leadership practices.
Associated Assessment Criteria for Exit Level Outcome 3:
- Survey market conditions to forecast emerging opportunities for communication innovation.
- Evaluate and select suitable approaches that will support innovative communication strategies in organisations.
- Apply innovative communication strategies to contemporary organisational scenarios.
Associated Assessment Criteria for Exit Level Outcome 4:
- Implement an appropriate research design to investigate an identified research problem.
- Report on secondary research by means of a literature study that argues the research problem.
- Analyse primary research data to produce research findings and interpret these findings with insight.
- Write a research report that reflects the research conducted and that provides meaningful recommendations.
Associated Assessment Criteria for Exit Level Outcome 5:
- Apply innovative problem-solving techniques to various contexts.
- Evaluate a range of solutions to communication problems in a specific context.
Integrated Assessment:
Assessment Methods and Instruments:
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Formative assessment:
- Learning and assessment are integrated.
- Continual formative assessment with feedback on progress.
- Assignments, real-world briefs, reflective internship journal, and integrated qualification portfolio.
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Summative assessment:
- Judgement of learning in relation to Exit Level Outcomes.
- Integrated assessments testing ability to integrate knowledge, skills, and attitudes.
- Examinations, projects, reports, or portfolios assessing representative outcomes.
- Tests ability to manage and integrate knowledge to achieve module outcomes.
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Integrated assessments designed to achieve:
- Integration of Exit Level Outcomes to demonstrate qualification purpose.
- Evaluation of learner performance for evidence of applied competence.
- Criterion-referenced assessment explained and understood by students for Recognition of Prior Learning.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.