Bachelor of Commerce in Retail Management
Business, Commerce and Management Studies - Generic Management
Purpose and Rationale
Qualification Overview
Purpose:
The purpose of this qualification is to provide learners with graduate-level knowledge, specific skills and applied competence in retail management that provide opportunities for continued personal intellectual growth, gainful economic activity, and rewarding contributions to society. It will also provide opportunities for continued personal intellectual growth, enhanced marketability, and enhanced employability whilst opening up new access routes to additional education and training opportunities.
Rationale:
The South African retail industry is the largest in the sub-Saharan region and is positioned as the 20th largest retail market in the world. The South African economy is a consumer-driven economy where consumer spending accounts for two-thirds of the Gross Domestic Product (GDP). This qualification will provide access to higher education to learners wanting to make careers in the field of commerce and industry and will complement the existing accredited qualifications on offer. It will also provide skills and knowledge relating to the functions and management of a retail business and the key issues associated with understanding retail trading and retail environments.
Outcomes
- Manage all aspects of the retail supply chain to achieve specific objectives in a retail environment.
- Apply general business management principles taking into account social, ethical and cultural considerations.
- Communicate effectively with a range of stakeholders using a variety of communication tools.
- Understand the legal framework in which businesses operate.
- Understand and coordinate effective customer service principles.
Assessment Criteria
Exit Level Outcome 1
- Identification of activities associated with retailing.
- Discussion of key challenges faced by the retail industry.
- Demonstration of understanding of the retail sector in the context of the value chain.
- Discussion of the role of merchandise management in retail business.
- Discussion of the benefits and limitations of franchising.
Exit Level Outcome 2
- Evaluation of the importance of ethical awareness and values for retail managers.
- Analysis of approaches and decisions involving ethical issues.
- Identification of ethical dilemmas that arise in the course of operating a business.
Exit Level Outcome 3
- Composition of all common types of written communication in a clear, complete, and correct way with attention to presentation and neatness.
- Description of common barriers to successful communication.
- Description of formal and informal communications structures in business contexts.
- Effective summarization of simple business documents.
- Outline of the principles of communicating orally in an effective way.
Exit Level Outcome 4
- Display of knowledge of consumer legislation.
- Explanation of the requirements associated with the formulation of a contract.
- Evaluation of the impact of consumer legislation.
- Outline of the rights of parties associated with sale agreements.
- Outline of the rights of parties associated with lease agreements.
Exit Level Outcome 5
- Discussion of factors that influence consumer behavior.
- Explanation of the various types of Customer Relationship Management initiatives.
- Understanding of the importance of building and maintaining customer relationships.
- Outline of the stages of consumer decision making.
Integrated Assessment
- Use of both formative and summative modes of assessments.
- Formative assessment includes assignments based on learning material with continuous feedback.
- Summative assessment involves examinations or portfolios to test learners' ability to manage and integrate knowledge.
- Integration of knowledge, skills, attitudes, and applied competence in all assessments.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.