Advanced Diploma in Marketing
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Qualification Purpose:
This qualification aims to provide learners with the essential skills and knowledge required to pursue a career in the field of marketing. Upon successful completion, learners will demonstrate the following:
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Comprehensive management knowledge: Understanding how management principles apply specifically to the field of marketing.
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Knowledge literacy: Proficiency in areas such as economics, financial management, general management principles, marketing research, and various marketing activities.
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Understanding of economic contexts: Ability to comprehend the economic systems in which organizations function and establish connections to marketing opportunities.
Outcomes
- Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
- Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
- Select, apply and evaluate typical methods and procedures involved in marketing.
- Solve marketing problems in organisations.
- Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values.
- Produce a strategic marketing plan and evaluate its success.
- Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism.
- Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and link them to marketing opportunities.
- Show an understanding of the scope of responsibilities required of a management position in the marketing field, it's the accountability to senior management in an organisation.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Define the management process of planning, organising, leading and controlling within a given context.
- Explain and apply the processes of effective strategic planning and goal setting within the marketing field.
- Describe the systems approach to managing change and discuss the diversity of change within an organisation and marketing department.
- Analyse the types of managerial decisions and power/authority relationships that affect them.
Associated Assessment Criteria for Exit Level Outcome 2:
- Apply the principles of business communication techniques in a business situation.
- Demonstrate an understanding of basic economic concepts.
- Explain the optimising of the behaviour of consumers and producers.
- Interpret financial reports and apply basic financial techniques to marketing operations.
- Propose a design for a marketing research project.
Associated Assessment Criteria for Exit Level Outcome 3:
- Present the consumer's decision-making process.
- Describe the marketing process.
- Plan and conduct a marketing audit.
- Discuss components of the marketing mix.
- Design and implement a marketing planning system.
Associated Assessment Criteria for Exit Level Outcome 4:
- Identify the different types of markets and the consumers in these markets.
- Evaluate different pricing strategies.
- Discuss the marketing communication mix.
- Determine the marketing communication mix for a product or service.
- Identify suitable distribution channels.
Associated Assessment Criteria for Exit Level Outcome 5:
- Discuss the term 'ethics'.
- Identify and discuss core values.
- Describe ethical issues identified within the field of marketing.
Associated Assessment Criteria for Exit Level Outcome 6:
- Analyse customers, competitors and industry in terms of local and international markets.
- Analyse a case study and draw up a marketing plan.
Associated Assessment Criteria for Exit Level Outcome 7:
- Interpretation of legal issues around the following:
- Trademarks.
- Copyright.
- Competition Act.
- Consumer Act.
Associated Assessment Criteria for Exit Level Outcome 8:
- Explain concepts such as resource constraints and scarcity, opportunity cost, absolute advantage, comparative advantage as well as terms of trade.
- Distinguish between different market forms.
- Identify economic trends that can influence the business.
Associated Assessment Criteria for Exit Level Outcome 9:
- Identify the different levels of management and discuss the decision-making taking place at different levels of management.
- Identify the functions within an organisation.
- Discuss the inter-relationship between the functions of an organisation marketing of a product or service.
Integrated Assessment:
A mix of formative and summative assessment is used to assess learners, which includes assignments, case studies, projects and examinations.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.