Associated Assessment Criteria for Exit Level Outcome 1:

• Define the management process of planning, organising, leading and controlling within a given context.
• Explain and apply the processes of effective strategic planning and goal setting within the marketing field.
• Describe the systems approach to managing change and discuss the diversity of change within an organisation and marketing department.
• Analyse the types of managerial decisions and power/authority relationships that affect them.

Associated Assessment Criteria for Exit Level Outcome 2:

• Apply the principles of business communication techniques in a business situation.
• Demonstrate an understanding of basic economic concepts.
• Explain the optimising of the behaviour of consumers and producers.
• Interpret financial reports and apply basic financial techniques to marketing operations.
• Propose a design for a marketing research project.

Associated Assessment Criteria for Exit Level Outcome 3:

• Present the consumer's decision-making process.
• Describe the marketing process.
• Plan and conduct a marketing audit.
• Discuss components of the marketing mix.
• Design and implement a marketing planning system.

Associated Assessment Criteria for Exit Level Outcome 4:

• Identify the different types of markets and the consumers in these markets.
• Evaluate different pricing strategies.
• Discuss the marketing communication mix.
• Determine the marketing communication mix for a product or service.
• Identify suitable distribution channels.

Associated Assessment Criteria for Exit Level Outcome 5:

• Discuss the term 'ethics'.
• Identify and discuss core values.
• Describe ethical issues identified within the field of marketing.

Associated Assessment Criteria for Exit Level Outcome 6:

• Analyse customers, competitors and industry in terms of local and international markets.
• Analyse a case study and draw up a marketing plan.

Associated Assessment Criteria for Exit Level Outcome 7:

• Interpretation of legal issues around the following:
  • Trademarks.
  • Copyright.
  • Competition Act.
  • Consumer Act.

Associated Assessment Criteria for Exit Level Outcome 8:

• Explain concepts such as resource constraints and scarcity, opportunity cost, absolute advantage, comparative advantage as well as terms of trade.
• Distinguish between different market forms.
• Identify economic trends that can influence the business.

Associated Assessment Criteria for Exit Level Outcome 9:

• Identify the different levels of management and discuss the decision-making taking place at different levels of management.
• Identify the functions within an organisation.
• Discuss the inter-relationship between the functions of an organisation marketing of a product or service.

Integrated Assessment:

A mix of formative and summative assessment is used to assess learners, which includes assignments, case studies, projects and examinations.