Business, Commerce and Management Studies - Generic Management
The Bachelor of Commerce (Marketing) is an undergraduate qualification that provides an overview of management practice in a national and international context. The programme aims to develop conceptual understanding, synthesis and application of Management and management theory for learners wishing to progress in management careers. The qualification is directed towards persons occupying or intending to occupy junior and middle management positions in private and business sector organisations and who are also aspiring towards senior management positions. It is directed primarily at school leavers to enable them to develop and improve their management skills. Such learners would not have had previous exposure to the theoretical underpinnings of Management and marketing management.
The mission of the Management College of Southern Africa (MANCOSA) focuses on the provision of affordable, accessible and accredited management programmes. The Bachelor of Commerce (Marketing) will provide access to higher education to persons wanting to make careers in the field of commerce and industry and will complement the existing accredited qualifications that MANCOSA offers. The Bachelor of Commerce (Marketing) degree is of special interest to the working professional in business and private organisations and those who wish to pursue a career in marketing. The coursework is designed to provide the student with an understanding and working application of the principles essential to the effective management of organizations, with specialization in the marketing function. The program offers persons in employment the opportunity to improve their qualifications and become empowered in their quest to be marketing managers. A secondary purpose is to provide a convenient and appropriate avenue into business management studies and eventual gainful employment for students coming straight out of school. In addition, the program will provide a route for students aspiring to study further on the established MANCOSA MBA program.
MANCOSA is a distance education institution and its programs are available to students internationally. Most of the existing intake is situated in the SADC region, where the learning program could serve fruitfully to integrate and regularize the business management practices amongst the states in the region. The access to higher education could have a significant positive influence on the ability of young businessmen and women to become leaders in their fields and to make positive contributions to the economies of their countries. Finally, the program will address the issue of shortages of qualified personnel and contribute to the development of ethical practices and good governance in the private and business sectors.
The Bachelor of Commerce (Marketing)
This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.