Mancosa

Bachelor of Commerce in Marketing Management

Business, Commerce and Management Studies - Generic Management

Purpose and Rationale

Purpose:

The Bachelor of Commerce (Marketing) is an undergraduate qualification that provides an overview of management practice in a national and international context. The programme aims to develop conceptual understanding, synthesis and application of Management and management theory for learners wishing to progress in management careers. The qualification is directed towards persons occupying or intending to occupy junior and middle management positions in private and business sector organisations and who are also aspiring towards senior management positions. It is directed primarily at school leavers to enable them to develop and improve their management skills. Such learners would not have had previous exposure to the theoretical underpinnings of Management and marketing management.

Rationale:

The mission of the Management College of Southern Africa (MANCOSA) focuses on the provision of affordable, accessible and accredited management programmes. The Bachelor of Commerce (Marketing) will provide access to higher education to persons wanting to make careers in the field of commerce and industry and will complement the existing accredited qualifications that MANCOSA offers. The Bachelor of Commerce (Marketing) degree is of special interest to the working professional in business and private organisations and those who wish to pursue a career in marketing. The coursework is designed to provide the student with an understanding and working application of the principles essential to the effective management of organizations, with specialization in the marketing function. The program offers persons in employment the opportunity to improve their qualifications and become empowered in their quest to be marketing managers. A secondary purpose is to provide a convenient and appropriate avenue into business management studies and eventual gainful employment for students coming straight out of school. In addition, the program will provide a route for students aspiring to study further on the established MANCOSA MBA program.

MANCOSA is a distance education institution and its programs are available to students internationally. Most of the existing intake is situated in the SADC region, where the learning program could serve fruitfully to integrate and regularize the business management practices amongst the states in the region. The access to higher education could have a significant positive influence on the ability of young businessmen and women to become leaders in their fields and to make positive contributions to the economies of their countries. Finally, the program will address the issue of shortages of qualified personnel and contribute to the development of ethical practices and good governance in the private and business sectors.

The Bachelor of Commerce (Marketing)

  • Contributes to regional and national goals by facilitating capacity building and human resource development in management for social and economic development.
  • Promotes equity by providing affordable access to business management education to learners previously denied such opportunities.
  • Recognizes and caters for the career and economic needs of learners who are in employment.
  • Provides learners with the opportunity to proceed on a course of study culminating in the attainment of a Masters Degree in Business Management.
  • Empowers graduates with the skills and competencies necessary to function and grow in the private and business sectors.
  • Broadens the social base of learners in higher education by targeting mature learners with work experience.

Outcomes

  1. Apply management principles in a work-based context.
  2. Utilise technology to communicate effectively.
  3. Communicate effectively using both verbal and non-verbal communication.
  4. Display project management skills.
  5. Demonstrate knowledge and understanding of the marketing management.
  6. Manage information in a business management context.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Description of the management environment, functions of managers, and challenges confronting managers.
  • Explanation of the interaction between the four primary management tasks and decision-making as a supportive management task.
  • Explanation of human resource management, the relationship between human resource strategy and business strategy.
  • Assessment of requirements for decision-making related to each part of the operations function and explanation of effective operations strategies.
  • Application of budgeting principles in financial management.
  • Discussion of the importance of working capital management and distinguishing different forms of financing for a business.
  • Explanation of the importance of strategic management and the steps in the strategic management process.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Description of common features of personal productivity tools.
  • Explanation of how applications can be integrated to work together.
  • Description of features and functions of word processing programmes and desktop publishing.
  • Demonstration of working on electronic spreadsheets.
  • Explanation of how personal information is used by managers to organize daily activities.
  • Use of graphic and presentation software.
  • Use of the internet for basic research.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Explanation of how verbal and non-verbal communication affects a listener's interpretation of a message.
  • Identification of barriers to effective communication and planning to eliminate them.
  • Description of how cultural differences can cause problems in communication.
  • Identification of requirements for organizing a formal presentation.
  • Identification of key elements of an effective presentation.
  • Creation of curriculum vitae, planning, and practicing interviews.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Clear definition of a project.
  • Explanation and application of Total Quality Management principles.
  • Outline of responsibilities of a project manager.
  • Description of phases of a project.
  • Demonstration of competency in research methodology.
  • Explanation of the benefits of research, writing a research report, drawing conclusions, and making appropriate recommendations.
  • Explanation of the role of marketing research in decision-making, description of techniques, and display of knowledge of ethical issues.

Associated Assessment Criteria for Exit Level Outcome 5:

  • Definition of the sphere of responsibility of marketing management and evaluation of the development of marketing management.
  • Explanation of the role of needs and wants in marketing, identification of challenges/issues facing marketers.
  • Design of marketing strategies for various stages of the product life cycle.
  • Explanation of the role of packaging in marketing, description of strategies for new product development.
  • Explanation of the role and importance of price in the marketing mix and consumer perceptions of price.
  • Description of the relationship between marketing communication and the marketing strategy, explanation of the relationship between advertising objectives and marketing objectives.
  • Description of the relationship between marketing strategy and corporate strategy and major steps in developing these strategies.

Associated Assessment Criteria for Exit Level Outcome 6:

  • Explanation of the operational, managerial, and strategic roles of information systems.
  • Explanation of basic information system concepts and knowledge of computer hardware, software, database management, and telecommunications technologies.
  • Description of how information technology is used in modern information systems to support end-user collaboration, enterprise operations, managerial decision making, and strategic advantage.
  • Utilization of IS systems to make decisions.

Integrated Assessment:

  • Use of work-based assignments, technology in the submission of assignments, and access to learning resources.
  • Use of basic research methods in all assignments, a project report, and written examinations.
  • Assessment based on grasping basic concepts, application of theory in a practical context, research methods used, relevance of theory and practice, and use of appropriate technology.
  • Assessment methods include case studies, report writing, interpretative and analytical problem-solving in written examinations, work-based assignments, and self-assessment activities in the course material.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
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Mancosa
Description
Mancosa, also known as the Management College of Southern Africa, is a private higher education institution based in South Africa. It offers a range of undergraduate and postgraduate programs in business and management disciplines. Mancosa aims to provide quality education and develop future leaders in the business world. The college focuses on practical and industry-relevant learning, with a strong emphasis on entrepreneurship and innovation. Mancosa also offers flexible study options, including online and distance learning, to cater to the needs of working professionals.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.