Associated Assessment Criteria for Exit Level Outcome 1:

• Contextualisation is valid and substantive.
• Assessments are appropriate and accurate.
• Description of contexts and environments are appropriate and valid.

Associated Assessment Criteria for Exit Level Outcome 2:

• Solutions are valid and appropriate to the brief.
• Solutions address a wide variety of complex problems raised by the brief.
• Solutions are creative and original.
• Concepts are valid and appropriate to the target markets.
• Solutions are produced within specified media and time constraints.

Associated Assessment Criteria for Exit Level Outcome 3:

• Research is contextualised within the brand and creative environments.
• Research is substantive and valid.
• Research is conducted and collated in an appropriate structure.
• Collations and assessment of research are appropriate.

Associated Assessment Criteria for Exit Level Outcome 4:

• Selected technologies and technological processes are appropriate to the concept and to the brief.
• A wide range and variety of technologies and technological processes are used effectively.
• Solutions are produced to an appropriate level of finish and completion.
• A variety of projects have been produced effectively.

Associated Assessment Criteria for Exit Level Outcome 5:

• Collected research is appropriate and has been used effectively to support the argument.
• Structure is appropriate, clear and valid.
• Argument is clear, substantive and presented logically.
• Argument acknowledges appropriate historical precedent.

Associated Assessment Criteria for Exit Level Outcome 6:

• Effective and appropriate solutions are found for a wide variety of problems.
• Complex problems have been identified, analysed and assessed accurately and appropriately.
• Contextualisation of problems is accurate and substantive.
• Conceptualisation is creative, original and ongoing.

Associated Assessment Criteria for Exit Level Outcome 7:

• Creative and conceptual solutions are individually developed and original.
• Contextualisation of the specific learner within the brand and creative environment is substantive and appropriate.
• Solutions are of a consistently good standard while being appropriately varied.

Associated Assessment Criteria for Exit Level Outcome 8:

• Definitions are valid and substantive.
• Development is logical and creative.
• Definitions and development are contextualised within the appropriate brand and target market environments.

Associated Assessment Criteria for Exit Level Outcome 9:

• Analyses are appropriate and substantive.
• Application of critical skills is constructive and appropriate.
• Creative solutions are appropriate to the brief and context.
• Creative solution development is logical and appropriately conceptual.

Associated Assessment Criteria for Exit Level Outcome 10:

• Solutions consider the social, economic and political environment of the country.
• Solutions take into consideration the environment and are ecologically sustainable.
• Solutions are appropriate to the visual, written and diverse culture of South Africa.

Integrated Assessment:

• Formative Assessment:

  • Learning and assessment are integrated.
  • Continual formative assessment is required.
  • Feedback is given on progress in the achievement of learning outcomes.
  • Focuses on smaller sections of work and limited numbers of outcomes.

• Summative Assessment:

  • Judgment of learning in relation to Exit Level Outcomes.
  • Integrated assessments test ability to integrate knowledge, skills, and attitudes.
  • Examinations, projects, reports, or portfolios assess a representative selection of outcomes.
  • Tests ability to manage and integrate a large body of knowledge.
  • Designed to achieve integration of Exit Level Outcomes.
  • Evaluation of learner performance to provide evidence of applied competence.
  • Criterion-referenced assessment explained to students and applied in recognition of prior learning.