Regenesys

Bachelor of Business Administration in Retail Management

Business, Commerce and Management Studies - Generic Management

Purpose and Rationale

Purpose:

The Bachelor Business Administration (BBA) in Retail Management contributes directly to enhancing the management and leadership potential of learners. The purpose of this qualification is to develop employable professionals with a sound understanding of how retail organizations function. The qualification develops managers by equipping them with the relevant skills, knowledge, and self-awareness to work effectively across the various functional areas in a retail organization.

Upon qualifying, the learner will be able to:

  1. Develop, implement and monitor a retail business strategy using the strategic planning process.
  2. Apply strategic human resource management models to the retail environment.
  3. Develop a marketing and sales strategy for a retail business.
  4. Analyze and develop a retail store's performance and strategies for improvement of profitability and cash flow.
  5. Develop a retail business plan.

Rationale:

The BBA in Retail Management has been developed for people who need to know how retail organizations function, through an in-depth investigation of key retail management functions and an interrogation of what it takes to manage such functions. The intended outcome of this qualification is to develop retail managers with the relevant management skills to perform their roles and responsibilities more effectively, creating a career progression for such learners.

The BBA in Retail Management will assist learners who are new to the retail environment as well as those who have been working for some time in retail businesses to move into general management. It offers career opportunities by broadening their understanding of local and international retail business administration and management practices, allowing them to generate and implement integrated plans based on a holistic understanding of organizational structure, systems, culture, and strategy.

In the context of the high demand for managerial skills and knowledge of the systemic interrelatedness of organizational functions, the BBA in Retail Management directly addresses the needs of the South African economic context.

Outcomes

  1. Develop, implement and monitor a retail business strategy using the strategic planning process.
  2. Apply strategic human resource management models to the retail environment.
  3. Develop a marketing and sales strategy for a retail business.
  4. Analyse and develop a retail store's performance and strategies for improvement of profitability and cash flow.
  5. Develop a Retail business plan.
  6. Develop, apply and monitor effective quality management and communication and conduct research in the retail business.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Critically evaluate and apply different strategic management and planning terminology and concepts to the retail sector.
  • Analyse organisational vision, mission, and value statements.
  • Assess different models to develop a retail business strategy.
  • Reflect critically on the impact of strategic management on the different levels of a retail organization.
  • Monitor and evaluate the implementation of the retail strategic planning process.
  • Analyse the impact of retail sector trends on the development of a business strategy.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Analyse the human capital needs of a specific retail organization.
  • Apply strategic human resource management models.
  • Critically evaluate the impact of legislation on human resource management in the retail environment.
  • Apply talent management strategies within the retail sector.
  • Develop a diversity management strategy for a specific retail organization.
  • Analyse the effectiveness of a performance management system.
  • Evaluate the impact of training and development interventions.
  • Critically assess the requirements of a learning organization.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Analyse the relevance and applicability of academic marketing terminology, concepts, and principles in a retail context.
  • Develop a marketing and sales strategy for the retail sector.
  • Conduct retail customer needs analysis.
  • Analyse product expansion possibilities within a retail organization.
  • Research possible distribution alternatives and their effect on the price of retail products.
  • Apply retail product pricing principles in a pricing strategy.
  • Evaluate the effectiveness of a retail product promotion strategy.
  • Research and recommend contingency plans to address potential failure factors in the retail sector.
  • Analyse the supply chain management cycle in a specific retail environment.
  • Develop a retail product branding strategy.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Assess the significance and application of working capital management in the retail sector.
  • Develop strategies to manage current assets and liabilities.
  • Explain mergers, divestitures, and business failure within the retail context.
  • Understand international managerial finance and its applicability to the retail sector.
  • Distinguish different forms of retail financing.
  • Describe elements of foreign trade within the retail sector.
  • Apply Cost-Volume-Profit analysis to the retail sector.
  • Determine the viability of a retail business using ratio analysis.

Associated Assessment Criteria for Exit Level Outcome 5:

  • Develop and manage Standard Operating Procedures (SOPs) in the retail sector.
  • Develop and manage retail marketing communication models.
  • Solve operations management problems related to inventory management.
  • Evaluate and manage regulations pertaining to the retail store image.
  • Analyse store performance statistics.
  • Analyse strategies for the improvement of profitability and cash flow in a specific retail store.
  • Implement an organizational brand strategy for a specific retail store.
  • Manage relationships with different stakeholders in the retail chain.
  • Evaluate the relationship between customer responses and business performance.

Associated Assessment Criteria for Exit Level Outcome 6:

  • Explain the philosophy and principles of quality and customer relationship management.
  • Analyse organizational transformation related to quality improvement.
  • Evaluate attitudes required to serve retail customers effectively.
  • Develop a retail quality management strategy.
  • Demonstrate strategies to communicate effectively with clients and relevant stakeholders.
  • Apply relevant tools to monitor the retail service quality.
  • Conduct research to assess retail service quality.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
More Information

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Regenesys
Description
Regenesys is a global business school that offers a range of management and leadership development programs. It was founded in 1998 and is headquartered in Johannesburg, South Africa, with campuses in India and Nigeria. Regenesys focuses on providing practical and relevant education to individuals and organizations, with a strong emphasis on personal development and ethical leadership. The school offers various programs, including MBA, executive education, and customized corporate training. Regenesys aims to empower individuals and organizations to achieve their full potential and make a positive impact in the world.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.