Advanced Diploma in Retailing

Associated Assessment Criteria for Exit Level Outcome 1:

• Demonstration of a systematic understanding of international retailing thinking, practice, theory, and methodology.
• Application of principles of international retailing to case studies and reflection on applications made.
• Analysis of international business and retail strategies.
• Discussion of cooperative strategy, strategic leadership, and style for strategic retailing practice.
• Definition and classification of products, understanding the nature and benefits of branding in a retailing environment.
• Discussion of current thinking and practice regarding multi-channel retailing.

Associated Assessment Criteria for Exit Level Outcome 2:

• Identification and discussion of the role of experiential marketing in the retail industry.
• Critical analysis of consumer groups for retail companies and discussion of relevant retailing aspects.
• Identification and discussion of the role of green retailing in society, highlighting future challenges.
• Discussion of the role of new media and social networking in today's retailing environment.
• Devising a retailing strategy for a real-life challenge in the retail industry.
• Identification of all aspects relating to employment matters and development of measures to improve employment conditions.

Associated Assessment Criteria for Exit Level Outcome 3:

• Explanation of employment relations problems through the application of advanced theories and practice.
• Development of a critical approach to employment relations with consideration of issues and practice in the retailing sector.
• Development of an employment relations strategy for a retail company.
• Management of employment relations processes within a retail environment.
• Measurement of the efficiency and effectiveness of employment relations in retail.

Associated Assessment Criteria for Exit Level Outcome 4:

• Application of principles of marketing research to solve problems.
• Conducting empirical research and developing a research questionnaire.
• Application of principles of sampling and data collection.
• Capture of data, analysis of research data, testing of statistical hypotheses, and interpretation of empirical research results.
• Reporting of empirical research findings in the form of a research report.

Integrated Assessment:

• Assessment in accordance with the Institution's Assessment Policy and Faculty specific assessment policy.
• Implementation of various summative assessments during the module and a final summative assessment at the end of the module.
• Determination of assessment methods by the lecturer for each module.
• Communication of programme specific assessment criteria, rules, and regulations to learners.
• Use of 'fit for purpose' methods of assessment based on learning outcomes.
• Inclusion of observation, evaluation, questions, tests, examinations, and assessment marking guides in assessment activities.
• Allocation of predetermined weights to assessment opportunities.
• Integration of formative and summative assessment throughout the programme.
• Use of assessment to support teaching and learning, provide feedback, diagnose strengths and weaknesses, assist in planning future learning, and contribute to self-evaluation.
• Responsibility of the lecturer for designing, marking, and recording assessment marks, and providing feedback to students.
• Conducting final summative assessments at the end of each semester to judge student achievement and calculate final semester marks.

The assessment criteria outlined above are comprehensive and cover a wide range of skills and knowledge required for successful completion of the Advanced Diploma in Retailing.