Bachelor of Commerce in Strategic Brand Management

Associated Assessment Criteria for Exit Level Outcome 1:

• Theoretical foundations and principles of best practice in building brand equity are critically examined to create leading organisations.
• Profound understanding of the innovation process is demonstrated by applying design thinking to problem solving.
• Insightful brand equity audit is conducted and viable, meaningful, and impactful strategies are crafted to maximize brand equity.
• An avid sense of emotional intelligence is demonstrated via displaying leadership qualities conducive to grow 21st-century businesses.

Associated Assessment Criteria for Exit Level Outcome 2:

• Knowledge of the major schools of thought that are applied to the study of organisational culture and change in a socio-economic context is displayed.
• The ability to conduct brand health audits on organisations in various industries is demonstrated.
• Strategic direction conducive to integrated triple bottom line maximisation in a professional manner is provided to organisations based on ethical frameworks.

Associated Assessment Criteria for Exit Level Outcome 3:

• Appropriate metrics for a multi-disciplinary integrated organisational audit is selected with the focus on brand building and management performance.
• Multi-disciplinary integrated organisational audit with the focus on brand building and management performance is conducted by benchmarking, critically analyzing, providing appropriate strategic direction, and succinctly reporting on observations.

Associated Assessment Criteria for Exit Level Outcome 4:

• Good knowledge of the current entrepreneurial state, opportunities, constraints, and enablers in South Africa is displayed.
• Detailed knowledge on how various legal forms of businesses could be set up successfully in South Africa is displayed.
• How entrepreneurs in organisations could contribute to lead high equity brands is argued.
• A detailed feasibility study is conducted on a potential high-growth business venture (of the students' choice). The feasibility study will also include prototyping.
• Create a well-researched and detailed business plan for the entrepreneurial venture initiated.

Associated Assessment Criteria for Exit Level Outcome 5:

• A well-grounded, well-argued, and critical understanding of the dynamics in building brands and businesses in a developing market based on solid knowledge relevant to the discipline of developmental economics is demonstrated.
• Mastery in the application of recognized consumer behavior models is displayed in the context of developing markets and in particular the South African market.
• Brand building and business strategies are crafted for the South African market by demonstrating a profound understanding of the different cultures and segments of the South African market.

Associated Assessment Criteria for Exit Level Outcome 6:

• A high group dynamic intelligence is displayed.
• In the context of design thinking, the benefits of nurturing pro-active and constructive cross-functional collaborations are critically argued.
• A strong ability to access organizational context, to act and speak accordingly, and to communicate persuasively, respectfully, and with clarity of argument is displayed.

Integrated Assessment:

• Formative assessment: Learning and assessment are integrated. Continual formative assessment is required so that students are given feedback on their progress in the achievement of learning outcomes. The scheme of work includes assignments based on the learning material and students are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.
• Summative assessment: Summative assessment is concerned with the judgement of the learning in relation to the Exit Level Outcomes of the qualification. Such judgement must include integrated assessments which test the student's ability to integrate the larger body of knowledge, skills, and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports, or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practised and assessed. Summative assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module. Integrated assessments will be designed to achieve:
  • An integration of the achievement of Exit Level Outcomes in a way which demonstrates that the purpose of the qualification as a whole has been achieved.
  • The evaluation of learner performance which can provide evidence of applied competence.
  • Criterion-referenced assessment which is clearly explained to, and understood by, the students and which can be applied in the Recognition of Prior Learning.