Associated Assessment Criteria for Exit Level Outcome 1:

• 1.1 A historical overview of the Media environment is provided in terms of its development and impact relating to the use of media as a communications vehicle.
• 1.2 The media operations environment is explained in terms of national and international role-players, organisations, networks and relationships.
• 1.3 The nature, techniques and application of media communication within the media practices environment are explained.
  • Range: Radio, Journalism, Printed Media, Audio-Visual Environment (Television and Video), Advertising, Marketing, Graphic Design, Animation, Public Relations.
• 1.4 The media environment is explained in terms of the inter-relatedness of operational specialisations in a media communication context.
• 1.5 Media ethics and principles are explained in terms of community and stakeholder accountability.
• 1.6 The critical linkages between society, culture, and media are identified and described.

Associated Assessment Criteria for Exit Level Outcome 2:

• 2.1 Relevant media legislation is explained as it applies to application compliance.
• 2.2 The impact and repercussions of non-compliance of legislative requirements in the media environment are identified and explained.
• 2.3 Specific legislative requirements applicable to a selected media specialisation area are identified and evaluated in terms of their impact on the specific operational environment.

Associated Assessment Criteria for Exit Level Outcome 3:

• 3.1 A basic understanding of statistical techniques as a part of and support to research methodology and approaches is demonstrated.
• 3.2 Quantitative and qualitative research principles are applied to collect, analyse and evaluate data applicable to the internal and external environments influencing media operations.
• 3.3 Selected media operations issues are analysed to determine objectives and alternatives applicable in the media and business environments.
• 3.4 Media Communications policy issues are analysed to inform strategic and operational policy plans.
• 3.5 Creativity and critical thinking are investigated, explored and applied to solve problems.
• 3.6 Computer skills are used in the gathering, collation, and representation of data to meet research requirements within a selected area of specialization.

Associated Assessment Criteria for Exit Level Outcome 4:

• 4.1 Management structures and operational requirements, systems and business functioning particular to the media environment are explained.
• 4.2 Management principles are described and applied in a media business environment.
• 4.3 The evolution of management in the context of the media operations environment is described.
• 4.4 A range of management theories in support of effective operational management within the media environment is described.
• 4.5 Organizational design is applied in a media operations context.
• 4.6 Planning and decision-making aids in support of business management requirements in a media operations context are applied.
• 4.7 Business and management principles are applied to contribute to effective management in the working environment.

Associated Assessment Criteria for Exit Level Outcome 5:

• 5.1 The purpose, role, and function of marketing from a media organizational perspective are explained.
• 5.2 Consumer and buyer behavior from a media organizational perspective are explained.
• 5.3 Appropriate strategies and marketing plans are developed through the utilization of the principles of marketing.
• 5.4 A marketing mix for a media organizational context is identified and developed.
• 5.5 The principles of branding and brand management within the context of a media and workplace environment are explained.

Associated Assessment Criteria for Exit Level Outcome 6:

• 6.1 The principles of economics applicable to demand, supply, and market equilibrium are explained.
• 6.2 The principles of perfect and imperfect competition applicable to the economic environment are explained.
• 6.3 The micro and macro-economic and operational environments applicable to a media organization are explained.
• 6.4 The relationship between production and cost from a specific media operations perspective is demonstrated.
• 6.5 The principles of economic growth and development from a South African perspective are explained.

Associated Assessment Criteria for Exit Level Outcome 7:

• 7.1 Financial management requirements in the business environment are explained.
• 7.2 Knowledge of Accounting in the business environment is applied.
• 7.3 Administrative skills are utilized to develop budgets related to a project, department, or organization in line with financial requirements applicable to organizational objectives.
• 7.4 Reliable and accurate information is assessed and applied to make relevant decisions for financial forecasts, variances, and budgets.

Associated Assessment Criteria for Exit Level Outcome 8:

• 8.1 The principles of Human Resource Management are explained and aligned with organizational strategy, objectives, culture, and values.
• 8.2 Safety and security regulations are explained in terms of Human Resources Management in the media environment.
• 8.3 Human Resource requirements are applied in the execution of operational functions in a Media organization.
• 8.4 Different leadership styles are explained and personal leadership style is evaluated in terms of leadership effectiveness in a media organization.

Associated Assessment Criteria for Exit Level Outcome 9:

• 9.1 Project scoping and planning is carried out in alignment with project management principles and documentation requirements.
• 9.2 A range of project management tools is used to comply with project administration requirements.
• 9.3 Project management principles and techniques are applied in support of the planning, implementation, and delivery of media related projects.
  • Range: Scoping, planning, implementation, control, closure, results-orientated project management.
• 9.4 Management techniques are applied in support of effective project implementation and delivery.

Associated Assessment Criteria for Exit Level Outcome 10:

• 10.1 All written and verbal communication consistently recognizes cultural diversity.
• 10.2 Communication skills are applied to maintain effective interpersonal relations and a professional environment.
• 10.3 Effective written and verbal communication is applied in support of internal and external business requirements.

Integrated Assessment:

An integrated assessment approach is incorporated in the Qualification. Learning, teaching, and assessment are inextricably aligned. Whenever possible, the assessment of knowledge, skills, attitudes, and values shown in the qualification are integrated through the practical application of skills in relevant environments. It is required that learners are able to arrange for assessment in an appropriate natural environment. Where it is not possible to assess the learner in the workplace or on-the-job, simulations, case studies, role-plays, and other similar techniques should be used to provide a context appropriate to the assessment. Theoretical and practical components are assessed together.