Bachelor of Commerce: Hospitality Management
Business, Commerce and Management Studies - Finance Economics and Accounting
Purpose and Rationale
Bachelor of Commerce: Hospitality Management
Purpose:
The purpose of the Bachelor of Commerce: Hospitality Management is to meet the growing managerial needs of the Southern African hospitality market place and primarily to prepare competent hotel managers in the areas of financial and strategic management. The qualification will also provide learners with a comprehensive education in aspects of economics, business, strategic and financial management as well as Human Resource Management (HRM), information systems, logistics, and marketing management, with particular reference to the hospitality industry. In addition, learners will be familiarized with hospitality facilities and the more practical aspects of hospitality operations management including food and beverage management, front office, housekeeping and accommodation procedures and practices, events management, and legislation that deals with health and safety requirements, liquor service and licensing, smoke-free environments, and gaming (gambling).
Rationale:
The Hospitality and Tourism Industry has been earmarked as one of the main drivers of the future economy of Southern Africa, which has become a world-class tourism destination. The hospitality and associated industries have experienced exceptional growth. Thus there is a great demand for appropriately trained managers in the Hospitality and Tourism Industry. The Bachelor of Commerce: Hospitality Management Degree will constitute a vital element in the efforts to bring the local hospitality industry up to world-class standards. The curriculum as presented here has the full support of the local chamber of commerce and industry and a number of prominent hotel groups. The Bachelor of Commerce: Hospitality Management proposed here has been designed to meet the growing managerial needs of the Southern African hospitality market place. While learners will get the opportunity to develop practical and operational expertise in the industry, the qualification will provide learners with a general formative, comprehensive education in aspects of economics, business management, financial accounting, information systems and logistics, operations and marketing management, with particular reference to the hospitality industry.
Outcomes
- Demonstrate an intermediate broad scope of management knowledge and how it applies to the discipline.
- Apply effective communication and interpersonal skills within a hospitality business setting, including active listening, advanced writing and presentation skills as well as intercultural and internal/external corporate communicative competence.
- Plan, control, manage and evaluate business systems from cash handling, budgeting, cost control mechanisms, pricing of services and products, inventory control, VAT and how to read and write profit and loss statements, leading to effective managerial decision-making and contributing to the sustainable growth of hospitality establishments.
- Implement sound organisational management practice, including an understanding of human behaviour within organisations, the strategies to recruit, select, develop and manage human resources to achieve organisational goals as well as adhere to the legislation that controls labour and employment.
- Plan and manage local and international hospitality marketing strategies, processes and services, including customer relationships, with due consideration of market segmentation and mix and key points of difference related to social, cultural, heritage, environmental and economic impacts while still meeting financial and organisational objectives.
- Demonstrate familiarity with the more practical aspects of hospitality facilities, including operations and supply chain management, food and beverage service management, nutrition, front office, housekeeping and accommodation procedures and practices, events management and legislation that deals with issues like health and safety requirements, licensing, smoke free environments and gaming (gambling).
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
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Identify and apply terms and concepts of general and strategic management in a hospitality establishment
- Define entrepreneurial behavior and essential values
- Significance of general and strategic management in managing cultural diversity
- Perform internal analysis to identify strengths and competencies for competitive advantage
- Define leadership, leadership ability, and strategy in various leadership theories
- Participate in making management prognoses and implementing strategic plans using technology
- Complete a research project and prepare an annual report for a hospitality establishment manager
Associated Assessment Criteria for Exit Level Outcome 2:
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Business Communication
- Conduct communication in appropriate style and register
- Negotiate effectively, resolve conflicts, and build relationships with the media
- Prepare and deliver persuasive presentations using hospitality-related tools and technologies
- Arrange and conduct meetings, prepare agendas, minutes, and documentation
- Promote corporate identity and manage communication teams
Associated Assessment Criteria for Exit Level Outcome 3:
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Financial Management in Hospitality
- Evaluate financial decisions, conduct valuations, and analyze financial statements
- Understand corporate finance and long-term financial planning
- Describe capital budgeting decisions, time value of money, and cost of capital
- Assess investment opportunities, short-term finance, and financial planning
Associated Assessment Criteria for Exit Level Outcome 4:
-
Human Resource Management
- Explain theories and methods in HR management and their relevance
- Demonstrate how organizational settings influence employee behavior and well-being
- Define concepts like personality, motivation, and decision-making
- Apply HR management knowledge to a hospitality business case study
Associated Assessment Criteria for Exit Level Outcome 5:
-
Marketing Management in Hospitality
- Evaluate marketing theories and prepare a strategic marketing plan
- Understand international marketing opportunities and trade liberation effects
- Conduct marketing research and data analysis
Associated Assessment Criteria for Exit Level Outcome 6:
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Hospitality Operations Management
- Manage staff responsibilities in various sectors of hospitality establishments
- Address internal logistics, hygiene, safety, maintenance, and security processes
- Apply management techniques, yield management, and employee-guest relations
- Plan and execute events, understand relevant legislation in the sector
Integrated Assessment:
- Formative Assessment: Continual feedback on learning outcomes progress
- Summative Assessment: Examinations, projects, or portfolios to assess learning outcomes achieved during formative assessment.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 373
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.