University of Zululand

Bachelor of Arts Honours in General Linguistics

Communication Studies and Language - Communication Studies

Purpose and Rationale

Language Use for Various Fields and Teaching

Language is a fundamental tool that plays a crucial role in various fields such as communication, literature, business, law, science, and more. In each of these fields, a specific style and level of language use are required to effectively convey information, establish credibility, and achieve specific objectives.

Communication:

Effective communication relies on the use of clear, concise, and appropriate language to convey messages accurately and efficiently. Professionals in fields such as public relations, marketing, and journalism must have a strong command of language to engage audiences, build relationships, and influence perceptions.

Literature:

Literature is an art form that employs language creatively to evoke emotions, express ideas, and explore the human experience. Writers use language to create vivid imagery, develop characters, and craft compelling narratives that resonate with readers.

Business:

In the business world, language is a powerful tool for negotiating deals, drafting contracts, and communicating with clients and colleagues. Business professionals must be adept at using language persuasively, diplomatically, and professionally to achieve their goals and maintain successful relationships.

Law:

Legal language is precise, technical, and formal, with specific terminology and conventions that must be adhered to in legal documents, court proceedings, and contracts. Lawyers and legal professionals must have a thorough understanding of legal language to interpret statutes, argue cases, and draft legal briefs accurately.

Science:

In scientific fields such as medicine, engineering, and environmental science, language is used to describe complex theories, present research findings, and communicate technical information. Scientists must use language precisely and logically to convey their ideas clearly and contribute to the advancement of knowledge in their respective fields.

Teaching and Learning:

In educational settings, language is a key tool for facilitating learning, conveying information, and promoting critical thinking skills. Teachers must use language effectively to explain concepts, engage students, and create a supportive learning environment that fosters intellectual growth and academic success.

In conclusion, a sound knowledge of language use is essential for success in various fields and is particularly important for educators in teaching and learning contexts. By mastering language skills and understanding how to use language effectively, individuals can enhance their communication abilities, advance their careers, and contribute meaningfully to their chosen fields.

Outcomes

Assessment Criteria

Integrated Assessment

Assessors for integrated assessment will typically be practising academics who must hold a minimum of a Master's degree in Linguistics or Language Studies.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
More Information

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University of Zululand
Description
The University of Zululand is a comprehensive university located in KwaZulu-Natal, South Africa. It was established in 1960 and is one of the oldest universities in the province. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, science, commerce, education, and law. It is known for its commitment to providing quality education and promoting research and innovation. The university also has a strong focus on community engagement and strives to contribute to the development of the region and the country as a whole.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.