Bachelor of Business Administration: Hospitality Management
Business, Commerce and Management Studies - Generic Management
Purpose and Rationale
Qualification Overview
Purpose: The qualification aims to provide learners with a foundational understanding of key concepts, theories, and knowledge necessary for effective decision-making in hospitality management. By mastering critical success factors and problem-solving skills, learners will be equipped to address challenges within a hospitality organization. The curriculum covers areas such as hospitality marketing, management, administration, finance, food and beverage operations, room and occupation administration, human resources, Information Technology, and communication relevant to the industry. Through a blend of theoretical and practical modules, learners will develop the skills needed to navigate the dynamic hospitality business environment.
Rationale: This undergraduate degree in management and administration in the hospitality industry seeks to enhance the skills base within the sector and broaden access to quality educational experiences for students. With the hospitality industry playing an increasingly significant role in South Africa's economy, the qualification aims to meet the growing demand for qualified graduates and high-level skills in the field. By nurturing this economic growth point, the qualification strives to uphold the industry's reputation and ensure its sustained development. While there is a need for skilled staff in the industry, this qualification specifically targets management-level skills that are in short supply in South Africa. As the industry's success is closely tied to its reputation, particularly among international visitors, this qualification plays a crucial role in training competent management and planning professionals to support the industry's growth and stability.
Outcomes
- Critically evaluate hospitality business performance and apply appropriate strategic management decisions to impact the sustainability of the hospitality business.
- Evaluate and identify Human Resource Management strategies related to hospitality business to ensure staffing needs are met through effective people management.
- Evaluate and identify effective marketing strategies to address marketing problems, challenges and capitalise on opportunities in a variety of different hospitality scenarios including Customer Relationship Marketing (CRM).
- Demonstrate a critical understanding of the role and applications of business information and technology in the management, administration and development of hospitality organisations.
- Evaluate, formulate and implement food and beverage service management approaches based on appropriate and generally accepted best practices.
- Define, formulate and deploy effective room occupation management and administration strategies for maximum efficiency.
- Function effectively and ethically as a responsible business leader and contribute to the economic welfare of a business in a team. Critical Cross-Field Outcomes: All the Critical Cross-Field Outcomes are addressed in the qualification.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Evaluate and analyse key performance indicators related to hospitality and the use of balanced scorecards in managing financial performance.
- Identify and employ a range of techniques to prepare and critically appraise comparative reports, statements and statistics to evaluate performance within a hospitality context.
- Apply knowledge and critical understanding of financial and economic factors and capital markets to the benefit of the hospitality business.
Associated Assessment Criteria for Exit Level Outcome 2:
- Define the critical success factors of human resource management in the hospitality industry.
- Appraise the relationship between an organisation's culture, its leadership, business objectives and its employees to define strategies for managing productivity.
- Identify and implement training interventions to maximise productivity.
Associated Assessment Criteria for Exit Level Outcome 3:
- Identify and evaluate the Strategic Marketing elements to formulate appropriate marketing plans for the hospitality business.
- Evaluate the role of CRM to ensure customer value and explore the application of this knowledge to ensure optimum customer satisfaction.
- Identify, critically evaluate and implement effective CRM initiatives to provide positive client experiences.
Associated Assessment Criteria for Exit Level Outcome 4:
- Use and maintain business information systems to manage and administer the hospitality business effectively.
- Integrate and/or align various development methodologies and approaches to support business information systems.
- Critically review, evaluate and select appropriate technology to support the management and administration of a hospitality business.
- Analyse and use the information generated by a management information system for sound decision making.
Associated Assessment Criteria for Exit Level Outcome 5:
- Identify and evaluate the internal and external factors that impact on the planning, management and control of food and beverage service operations and quality.
- Reflect on the professional skills and knowledge required of practitioners in providing food and beverage service to the satisfaction of guests and consider and implement interventions where needed.
- Identify and consider the current trends that influence food and beverage preferences and use appropriate methods to ensure currency.
Associated Assessment Criteria for Exit Level Outcome 6:
- Identify current and appropriate room occupation and accommodation operations and systems available and evaluate their appropriateness for different accommodation offerings and settings.
- Select, implement and maintain appropriate systems to manage and administer rooms and occupation management effectively.
- Analyse and use statistics related to rooms' occupation and accommodation to identify patterns to make good decisions.
Associated Assessment Criteria for Exit Level Outcome 7:
- Function as part of a team.
- Demonstrate the ability to provide ethical business leadership.
- Evaluate business patterns and statistics as the basis for good business decisions to ensure the economic well-being of the organisation.
Integrated Assessment:
- Learner assessment is based on continual formative assessment that gives feedback on the progress in the achievement of learning outcomes.
- Summative assessment in the form of examinations, projects, laboratory reports or equivalent assessment such as a portfolio of evidence assess a representative selection of the outcomes practised and assessed in the formative stage.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 363
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.