Bachelor of Commerce in Management Marketing
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Qualification Overview
Purpose
Management and marketing are essential elements of commerce. The purpose of the qualification is to ensure that learners are equipped with the knowledge, theory, and methodology of the important disciplines in management and marketing. The knowledge and skills acquired will enable learners to demonstrate initiative and responsibility in a professional or academic context. The qualification covers major functional specialisations and offers a broad, integrated, strategic context for learners on various business-related issues. It includes topics such as entrepreneurship, finance, branding, public relations, ethics, logistics, supply chain, projects, research, human behavioural theories, diversity, and culture. The breadth and depth of learning achieved by learners will facilitate access to the world of work and promote critical and analytical citizenship. This qualification is essential for the development of learners in a rapidly evolving and growing nation with higher-order capabilities to grow the economy, advance social transformation, and remain regionally relevant and globally competitive.
Rationale
The Bachelor of Commerce: Management Marketing program is a response to the workplace demand for competent managers across all economic sectors. Employers and employees have expressed the current and future need for competent middle and senior managers. The skills, knowledge, attitudes, and values required by managers are encompassed in this qualification. The program is somewhat of a generalist rather than a specialist track in marketing practice, as it covers important management and marketing topics with appropriate occupational and professional depth. The qualification aims to prepare learners for career opportunities in business, management, and marketing roles such as Store, Department, Business Unit, or General Manager; Marketing or Brand Manager; Customer Relationship, Key Account, or Public Relations Representative or Manager; Marketing, Brand, or Product Researcher and Analyst; Service, Sales, or Product Representative and Manager; Business, Marketing, Brand, or Public Relations Advisor; Media or Advertising Consultant. In the competitive and evolving world of work, continuous development of higher-order applied knowledge is crucial. The program is designed to equip learners with skills for managing lifelong learning to build successful careers and be responsible citizens. It provides learning in fields that are broadly enabling in various career pathways while offering specialist knowledge in marketing, enabling further studies through vertical and/or horizontal articulation, such as specialized studies in new ventures or e-commerce, postgraduate studies in business administration, or Honours Degree studies in advanced strategic management or marketing.
Outcomes
- Apply general business principles to real life situations and interpret economic realities of local and global communities.
- Manage financial, marketing and technology resources in organisations.
- Analyse financial and brand information.
- Demonstrate entrepreneurial and project management skills.
- Identify the socio-economic needs of society and display cultural sensitivity within organisations. Critical Cross-Field Outcomes: The Critical Cross-Field Outcomes are embedded in the qualification and will be assessed appropriately within the context of distance learning and the modules that constitute the qualification.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1
- Demonstrate an understanding of the business management function and scope according to the fundamental general management practices.
- Apply the core general management practices in a business context.
- Comply with relevant ethical practice.
Associated Assessment Criteria for Exit Level Outcome 2
- Apply basic financial accounting practices, financial management principles, e-commerce and securities principles in own work context.
- Apply fundamentals of marketing communication strategy in own organisation.
- Demonstrate an understanding of the digital marketing context, strategy and its management.
- Demonstrate an understanding of the principles of marketing research and consumer behaviour.
- Discuss the marketing mix in relation to a marketing context and campaign.
Associated Assessment Criteria for Exit Level Outcome 3
- Discuss brand management, with a particular emphasis on the principles and methodologies associated with brand building strategies, brand management and brand equity, and the measurement of brand value.
- Demonstrate a basic understanding of the scope of brand management and the core brand management practices.
- Apply practices associated with building brands.
- Compare brand management practices and apply one that is relevant to own work context.
- Manage and interpret information and research data for branding and marketing purposes.
Associated Assessment Criteria for Exit Level Outcome 4
- Apply the knowledge and skills that are associated with entrepreneurship in a commercial context.
- Demonstrate an understanding of the project management scope by initiating, planning and explaining the overall conduct of a project through to the closure of the project.
- Plan and manage a project and show proficiency in project control, evaluation and scoping operational plans.
Associated Assessment Criteria for Exit Level Outcome 5
- Demonstrate a critical grasp of advertising, Integrated Brand Promotion, and consumer behaviour and explain their inter-relationship.
- Discuss integrated communication practice and theory and the role of public relations (and public relations research and practice) with an emphasis on Corporate Social Responsibility.
Integrated Assessment
Integrated Assessment is essential to ensure that the purpose of the qualification is achieved in relation to the occupational focus carried by the qualifier and in terms of its propositional and declarative knowledge, vocational relevance, reflexive competency and Critical Cross-Field Outcomes. Successful learners will have undertaken an extensive process in which assessments progressively build the learner's integrated competency to a point where the learner is able to express - through a range of mechanisms measured against valid, reliable and transparent criteria - that they can operate effectively in an entry level occupational position within the knowledge system specified by the qualification (management marketing). Formative assessment integrates the cycle of teaching and learning, and assessment. Study guides and texts contain self-assessment exercises. The scheme of work includes formal assessments in the form of tests and/or assignments based on the learning material and students are graded and provided written feedback. The process is continuous and focuses on smaller sections of the work and limited in the number of outcomes assessed. Summative assessments are in the form of supervised examinations, or equivalent assessment such as a research report which assesses a representative selection of the outcomes practised and assessed in the formative stage. Summative assessment also tests the student's ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a full course.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.