University of KwaZulu-Natal

Bachelor of Social Science in Management and Communication Studies

Communication Studies and Language - Communication Studies

Purpose and Rationale

Qualification Purpose:

The purpose of the qualification is to educate and train learners in the knowledge and skills necessary for effective communication in the workplace, with a focus on human resource management. The qualification is designed to prepare individuals for careers in sales, marketing, personnel management, public relations, front-line positions in companies, tourism, and diplomatic roles.

Key Emphases:

  • Management in human resources
  • Building relationships with others
  • Effective communication
  • Collaborative teamwork
  • Persuasion and negotiation skills
  • Generating innovative ideas in the workplace

By completing this qualification, learners will be equipped to engage effectively in various workplace scenarios, fostering strong interpersonal skills and the ability to communicate, collaborate, and innovate in a professional setting.

Outcomes

  1. Demonstrate a critical understanding of the processes and functions of human resource management in modern society with a particular understanding of the working environment in South Africa.
  2. Demonstrate efficient English language communication skills related to the world of work.
  3. Demonstrate principles and conventions of intercultural communication in a multilingual and multicultural society.
  4. Understand strategic corporate communications (understanding of the marketing communication interface).
  5. Understand new technologies.
  6. Demonstrate concepts and practice of industrial, organisational and labour studies.
  7. Demonstrate computer literacy skills.

Assessment Criteria

The following associated assessment criteria apply across all Exit Level Outcomes:

  • Demonstrate a thorough knowledge of the general field of enquiry
  • Reveal a detailed knowledge of specific areas of enquiry in the qualification
  • Analyse components/issues/factors and structures about the various areas of the field of knowledge
  • Learn thorough knowledge of current critical debates
  • Contextualise theories and practices within the social environment and geo-political situation of South Africa
  • Be familiar with information technology and current research methodologies at the appropriate level
  • Work efficiently in groups
  • Communicate findings at an appropriate level, both orally, in writing and with the use of visual/graphic aids.

Integrated assessment:

Integrated assessment appropriately incorporated to ensure that the purpose of the qualification is achieved: The institution is currently reforming its assessment strategies to include the assessment of applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations serve to assess the integration of all/most of the learning outcomes for each module in a qualification.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
More Information

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University of KwaZulu-Natal
Description
The University of KwaZulu-Natal (UKZN) is a public research university located in the province of KwaZulu-Natal, South Africa. It was formed in 2004 through the merger of the University of Natal and the University of Durban-Westville. UKZN is one of the top-ranked universities in South Africa and is known for its excellence in teaching, research, and community engagement. It offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, engineering, health sciences, and business. The university has multiple campuses spread across the province, including Durban, Pietermaritzburg, and Westville. Each campus has its own unique character and facilities, providing students with a diverse and vibrant learning environment. UKZN is committed to producing graduates who are academically competent, socially responsible, and globally competitive. It strives to promote innovation, critical thinking, and problem-solving skills among its students. The university also actively engages with local communities through various outreach programs and initiatives. Overall, the University of KwaZulu-Natal is a prestigious institution that offers high-quality education and research opportunities to students, contributing to the development and advancement of South Africa and the African continent as a whole.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.