Bachelor of Commerce Honours in Marketing Management

Business, Commerce and Management Studies - Marketing

Purpose and Rationale

Learning Goal:

The goal is to equip individuals with a strong understanding of marketing management concepts and principles. It aims to cultivate the skills and expertise required for conducting market research and efficiently managing marketing enterprises within the community.

Objectives:

Develop a deep understanding of the fundamental concepts and principles of marketing management.
Acquire skills necessary for conducting comprehensive market research to understand consumer behavior and market trends.
Learn how to apply marketing strategies effectively to promote products and services within the community.
Gain the expertise needed to manage marketing enterprises efficiently, leading to business growth and sustainability.

By achieving these objectives, individuals will be prepared to contribute positively to their community by providing valuable insights and strategies for promoting businesses and understanding consumer needs. They will play a crucial role in driving economic growth and success within the community through their expertise in marketing management.

Outcomes

Assessment Criteria

To demonstrate an understanding of the general principles underlying marketing management, candidates will need to showcase their knowledge of key concepts such as market research, marketing strategies, consumer behavior, product development, pricing, promotion, and distribution.

Candidates should be able to analyze market trends, identify target markets, develop marketing plans, and execute strategies to meet organizational goals. They should also have a strong grasp of marketing analytics, digital marketing tools, and be able to adapt to changing market dynamics.

Moreover, candidates should be able to effectively communicate marketing strategies, work collaboratively with teams, and demonstrate leadership skills in managing marketing projects.

By successfully completing assignments, tutorials, oral presentations, and examinations, candidates can showcase their ability to apply marketing principles in real-world scenarios. Additionally, the completion of a research dissertation will demonstrate their integration of knowledge and skills in conducting in-depth market research and developing strategic marketing solutions.

Overall, by mastering these skills and expertise in marketing management, candidates will be well-equipped to contribute effectively to the community by driving innovation, creating value for customers, and achieving sustainable business growth.

Qualification Details

Type: Honours Degree
NQF Level: 08
Min. Credits: 128
SAQA Source: More Information

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University of KwaZulu-Natal

The University of KwaZulu-Natal (UKZN) is a public research university located in the province of KwaZulu-Natal, South Africa. It was formed in 2004 through the merger of the University of Natal and the University of Durban-Westville. UKZN is one of the top-ranked universities in South Africa and is known for its excellence in teaching, research, and community engagement. It offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, engineering, health sciences, and business. The university has multiple campuses spread across the province, including Durban, Pietermaritzburg, and Westville. Each campus has its own unique character and facilities, providing students with a diverse and vibrant learning environment. UKZN is committed to producing graduates who are academically competent, socially responsible, and globally competitive. It strives to promote innovation, critical thinking, and problem-solving skills among its students. The university also actively engages with local communities through various outreach programs and initiatives. Overall, the University of KwaZulu-Natal is a prestigious institution that offers high-quality education and research opportunities to students, contributing to the development and advancement of South Africa and the African continent as a whole.

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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.