Business, Commerce and Management Studies - Marketing
The goal is to equip individuals with a strong understanding of marketing management concepts and principles. It aims to cultivate the skills and expertise required for conducting market research and efficiently managing marketing enterprises within the community.
By achieving these objectives, individuals will be prepared to contribute positively to their community by providing valuable insights and strategies for promoting businesses and understanding consumer needs. They will play a crucial role in driving economic growth and success within the community through their expertise in marketing management.
To demonstrate an understanding of the general principles underlying marketing management, candidates will need to showcase their knowledge of key concepts such as market research, marketing strategies, consumer behavior, product development, pricing, promotion, and distribution.
Candidates should be able to analyze market trends, identify target markets, develop marketing plans, and execute strategies to meet organizational goals. They should also have a strong grasp of marketing analytics, digital marketing tools, and be able to adapt to changing market dynamics.
Moreover, candidates should be able to effectively communicate marketing strategies, work collaboratively with teams, and demonstrate leadership skills in managing marketing projects.
By successfully completing assignments, tutorials, oral presentations, and examinations, candidates can showcase their ability to apply marketing principles in real-world scenarios. Additionally, the completion of a research dissertation will demonstrate their integration of knowledge and skills in conducting in-depth market research and developing strategic marketing solutions.
Overall, by mastering these skills and expertise in marketing management, candidates will be well-equipped to contribute effectively to the community by driving innovation, creating value for customers, and achieving sustainable business growth.
This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.