University of KwaZulu-Natal

Bachelor of Commerce Honours in Marketing and Supply Chain Management

Business, Commerce and Management Studies - Marketing

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Purpose and Rationale

Program Objective:

The program aims to produce citizens who possess a deep understanding of the fundamental concepts and principles underlying marketing and supply chain management. Through this program, students will gain the necessary skills and expertise that are highly sought-after in the community.

Program Outcomes:

Upon completion of the program, students will be able to:

  • Demonstrate a comprehensive understanding of marketing principles and concepts.
  • Conduct effective market research to gather relevant data and insights.
  • Develop strategies for managing marketing enterprises and campaigns.
  • Analyze and improve processes related to purchase and supply chain management.
  • Apply relevant tools and techniques to optimize supply chain operations.
  • Utilize technology to enhance marketing and supply chain management processes.

Potential Career Paths:

Graduates of the program will be well-equipped to pursue careers in various fields such as:

  • Marketing Manager
  • Market Research Analyst
  • Supply Chain Analyst
  • Logistics Coordinator
  • Procurement Specialist
  • Sales Manager

By providing students with this knowledge and expertise, the program aims to meet the growing demand for professionals who can effectively navigate the complexities of marketing and supply chain management in today's dynamic business environment.

Outcomes

Assessment Criteria

Market Research:

  • Understanding the importance of market research in identifying consumer needs and preferences.
  • Utilizing various research methods such as surveys, focus groups, and data analysis to gather relevant information.
  • Applying market research findings to develop effective marketing strategies and campaigns.

Managing Marketing Enterprises:

  • Understanding the key principles of marketing management, including product development, pricing, promotion, and distribution.
  • Developing and implementing marketing plans to achieve organizational goals.
  • Monitoring and evaluating marketing performance to make informed decisions and adjustments.

Managing Processes of Purchase and Supply:

  • Understanding the procurement process and supply chain management.
  • Identifying suppliers, negotiating contracts, and managing relationships to ensure quality and cost-effective purchases.
  • Implementing inventory management systems to optimize stock levels and minimize costs.

Technology in Marketing:

  • Utilizing technology tools such as customer relationship management (CRM) systems, analytics software, and social media platforms for marketing purposes.
  • Understanding the impact of digital marketing on consumer behavior and market trends.
  • Integrating technology into marketing strategies to reach target audiences and enhance customer engagement.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
128
SAQA Source
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University of KwaZulu-Natal
University of KwaZulu-Natal
Description
The University of KwaZulu-Natal (UKZN) is a public research university located in the province of KwaZulu-Natal, South Africa. It was formed in 2004 through the merger of the University of Natal and the University of Durban-Westville. UKZN is one of the top-ranked universities in South Africa and is known for its excellence in teaching, research, and community engagement. It offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, engineering, health sciences, and business. The university has multiple campuses spread across the province, including Durban, Pietermaritzburg, and Westville. Each campus has its own unique character and facilities, providing students with a diverse and vibrant learning environment. UKZN is committed to producing graduates who are academically competent, socially responsible, and globally competitive. It strives to promote innovation, critical thinking, and problem-solving skills among its students. The university also actively engages with local communities through various outreach programs and initiatives. Overall, the University of KwaZulu-Natal is a prestigious institution that offers high-quality education and research opportunities to students, contributing to the development and advancement of South Africa and the African continent as a whole.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.