University of KwaZulu-Natal

Bachelor of Business Science in Marketing

Business, Commerce and Management Studies - Generic Management

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Purpose and Rationale

Summary of Qualification Objectives:

  • Develop intellectual abilities in acquiring, analyzing, interpreting, and understanding:

    • Complexity of inter-functional relationships within organizations.
    • Interaction between marketing and other functions within organizations.
    • Functional disciplines within organizations and their contributions to organizational success.

  • Develop skills in:

    • Creating a learning strategy.
    • Conducting a comprehensive bibliography.
    • Analyzing and critically evaluating data and information.
    • Using technology ethically for data collection and processing for academic research.
    • Working both individually and in teams.
    • Communicating effectively using various technologies.

  • Prepare learners for:

    • Pursuing a Master's qualification.
    • Careers in marketing across a variety of organizational types such as business/non-profit, private/public, and large/small organizations.

Outcomes

Assessment Criteria

Learning Outcomes:

  • Understand concepts, theories, and principles
  • Use critical reasoning
  • Communicate effectively
  • Utilise appropriate techniques and methodologies for the effective presentation of an argument
  • Integrate within a multi-cultural environment
  • Access, analyse, and interpret data and information
  • Think creatively about the information at hand
  • Plan and organise
  • Work effectively in groups

Assessment Strategy:

Continuous Assessment (Levels 5b and 6):

  • Assignments and projects (30% of total mark)
  • Class presentations, participation in class discussion, and assignments (50% of total mark)

Final Assessment:

  • Examination for each module (70% of total mark at levels 5b and 6, 50% at level 7)

The institution is moving towards assessing applied competence for each qualification. In the meantime, a combination of continuous assessment and traditional written examinations is used to evaluate the integration of learning outcomes in each module.

Qualification Details

Type
National First Degree(Min 480)
NQF Level
08
Min. Credits
480
SAQA Source
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University of KwaZulu-Natal
University of KwaZulu-Natal
Description
The University of KwaZulu-Natal (UKZN) is a public research university located in the province of KwaZulu-Natal, South Africa. It was formed in 2004 through the merger of the University of Natal and the University of Durban-Westville. UKZN is one of the top-ranked universities in South Africa and is known for its excellence in teaching, research, and community engagement. It offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, engineering, health sciences, and business. The university has multiple campuses spread across the province, including Durban, Pietermaritzburg, and Westville. Each campus has its own unique character and facilities, providing students with a diverse and vibrant learning environment. UKZN is committed to producing graduates who are academically competent, socially responsible, and globally competitive. It strives to promote innovation, critical thinking, and problem-solving skills among its students. The university also actively engages with local communities through various outreach programs and initiatives. Overall, the University of KwaZulu-Natal is a prestigious institution that offers high-quality education and research opportunities to students, contributing to the development and advancement of South Africa and the African continent as a whole.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.