University of KwaZulu-Natal

Bachelor of Arts Honours in Digital Media

Communication Studies and Language - Communication Studies

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Purpose and Rationale

This qualification aims to provide qualified learners with knowledge, skills and applied competence in several fields related to design, development and use of digital technologies in research, e-commerce, education and training.

The qualification is designed to develop advanced skills and insights into the following areas:

  1. The theoretical base and use of software tools to support research activities, including reference management, debates technology, and quantitative and qualitative research methodologies.

  2. Educational theories, design principles, and communication tools required for the creation of virtual online learning environments and distance education.

  3. Theoretical and practical aspects required for the production of digital media, including graphics, animations, video, and paper-based resources, as well as the creation of computer user interfaces.

  4. Management of IT resources, such as networks, Internet servers, and online educational resources.

  5. Research investigations, methodologies, design, and reporting in the use of digital technologies in commerce, information technology, education, and training.

The qualification also aims to provide qualified learners with the foundations for continued personal and intellectual growth, gainful economic activity, and for contributing to society at large through innovation, scholarship, and leadership.

Outcomes

  1. Undertake and report research in scientifically acceptable ways and to evaluate the validity of the information.
  2. Demonstrate severa technical skills related to the creation of digital media.
  3. Work effectively as a team member in group activities.
  4. Develop skills to enhance learning by organising time and tasks effectively and explore a range of different strategies and use of information retrieval and communication techniques (time and project management skills).
  5. Communicate effectively (written, orally and visually) using appropriate terminology.
  6. Demonstrate professional and responsible behaviour when participating in on-line discussions and evaluations.
  7. Become more actively involved in the learning process through participating in open discussions, group work and reading around the subject.
  8. Acquire professional attitudes and behaviour.
  9. Become increasingly aware of career opportunities available in the field of information technology.
  10. Identify and manage technical problems.
  11. Correct and report technical problems.

Assessment Criteria

Exit Level Outcomes Assessment Criteria

  • Demonstrate understanding, appreciation, and relationships between concepts covered in the programme:

    • Essays, mini-projects, projects, and dissertation will be assessed for the depth of understanding and the ability to connect different concepts.

  • Communicate effectively:

    • Written, oral, and visual communication will be evaluated for coherence in essays, discussions, critiques, mini-projects, projects, and dissertation.

  • Read, sort, and interpret information:

    • Ability to analyze and interpret information from various sources will be assessed in essays, mini-projects, projects, and dissertation.

  • Undertake projects:

    • The successful completion of projects within deadlines will demonstrate the ability to undertake tasks effectively.

  • Master the use of computer technology:

    • Proficiency in using computer technology for investigations and report writing is essential and will be evaluated.

  • Critical evaluation of information:

    • The candidate's ability to critically evaluate information will be assessed in various assessments.

  • Reflect on abilities and skills:

    • Reflection on personal abilities and skills will be encouraged and assessed throughout the programme.

  • Professional behavior:

    • Diligent, courteous, and professional behavior is expected at all times and will be taken into account during assessments.

Integrated Assessment

  • Short research project examination:

    • Assessment will focus on integrating theory, research design, methodologies, and technical skills.

  • Continuous assessment:

    • Integration of learning outcomes for each module will be evaluated through continuous assessment methods.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
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University of KwaZulu-Natal
University of KwaZulu-Natal
Description
The University of KwaZulu-Natal (UKZN) is a public research university located in the province of KwaZulu-Natal, South Africa. It was formed in 2004 through the merger of the University of Natal and the University of Durban-Westville. UKZN is one of the top-ranked universities in South Africa and is known for its excellence in teaching, research, and community engagement. It offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, engineering, health sciences, and business. The university has multiple campuses spread across the province, including Durban, Pietermaritzburg, and Westville. Each campus has its own unique character and facilities, providing students with a diverse and vibrant learning environment. UKZN is committed to producing graduates who are academically competent, socially responsible, and globally competitive. It strives to promote innovation, critical thinking, and problem-solving skills among its students. The university also actively engages with local communities through various outreach programs and initiatives. Overall, the University of KwaZulu-Natal is a prestigious institution that offers high-quality education and research opportunities to students, contributing to the development and advancement of South Africa and the African continent as a whole.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.