Bachelor of Commerce Honours

Exit Level Outcomes Assessment by Module:

Module 1: Strategic Management

• Explain strategy concepts in an organizational context.
• Apply strategic management concepts within a business scenario.
• Demonstrate understanding of the concept, nature, and process of Strategic Management.
• Evaluate macro-economic issues that determine the company's future business make-up.
• Conduct a SWOT analysis.
• Understand change management implications of new corporate strategies.

Module 2: Marketing Management

• Prepare solutions to marketing problems through case study analysis.
• Apply marketing concepts and techniques to solve multi-faced marketing issues.
• Develop knowledge of marketing and associated techniques.
• Explain the relationship between marketing management and the environment.
• Analyze marketing opportunities and market segmentation.
• Develop appropriate marketing strategies.
• Understand technology behind the internet for marketing strategies.
• Identify major determinants of service quality in operations.

Module 3: Human Resources and Labour Relations Management

• Define human resource management responsibilities.
• Explain the relationship between human resource strategy and business strategy.
• Describe recruitment, selection, training needs analysis, compensation, and benefits.
• Understand the impact of labor legislation on human resource environments.

Module 4: Business Research

• Identify a business research problem.
• Write a research proposal.
• Undertake a literature review.

Module 5: Research Project

• Produce a researched project plan.
• Apply research techniques.
• Collect data and evaluate existing research.
• Present a mini Dissertation.

Module 6: Investment Management

• Analyze industry prospects in relation to the economy.
• Interpret financial statements for share price determination.
• Evaluate portfolio performance using pricing models.

Module 7: Entrepreneurship and Small Business Management

• Define entrepreneurship and intrapreneurship.
• Evaluate franchising for entrepreneurial development.
• Discuss e-commerce, intellectual property, and marketing strategies for small businesses.

Module 8: Purchasing Management

• Understand Supply Chain Management and Competitive Strategy.
• Customer Fulfillment Strategies.
• New Product Development Process.
• Global Supply Chain Design.
• Relationship Management and Performance Measurement.

Module 9: Operations Management

• Understand operations management functions.
• Make effective managerial decisions for resource utilization.
• Develop effective operations strategies.

Module 10: Healthcare Management

• Understand health economic concepts and principles.
• Evaluate health policies and their impact.
• Apply economic analysis to healthcare provision and policy decisions.

Module 11: Financial Management

• Explain the importance of financial management in business.
• Prepare and interpret financial statements.
• Manage working capital and make capital investment decisions.
• Utilize cost data for decision-making.

Integrated Assessment

• Apply communicative and numerical skills.
• Competently plan, design, and reflect on business management areas.
• Read academic and professional texts critically.
• Produce and present clear business plans and reports.
• Analyze and make decisions from financial statement data.

A combination of formative and summative assessments will be conducted through assignments, tests, and examinations. The Business Research module will be assessed by a research proposal, and the Research Project by a mini dissertation.