University of Johannesburg

Bachelor of Commerce in Marketing Management

Business, Commerce and Management Studies - Marketing

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Purpose and Rationale

Qualification Purpose

The primary purpose of this qualification is to provide qualifying learners with intellectual competencies and practical skills in the acquisition, analysis, interpretation, and application of basic and advanced marketing management principles in the different functional units of the business organization. Additionally, learners will be able to reflect on their managerial decisions and applications to assess the effect thereof in the holistic context of marketing management as a practice.

Learning Outcomes

  • Applied Competence: The learner will obtain applied competence in market research, consumer service, marketing planning and strategy formulation.
  • Integrated Marketing Communication: The learner will develop skills in developing and changing an integrated marketing communication campaign.

Career Preparation and Further Learning

This qualification is designed to develop the knowledge of the learner in preparation for a career in the marketing field. It also serves as a basis for further learning in the field of marketing.

Outcomes

  1. Demonstrate their competence at applying the basic theoretical principles of problem identification and solving in the field of marketing management correctly and reflect on the application made on the process of problem solving. (Problem solving skills)
  2. Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken. (Research skills)
  3. Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made? (Communication skills)
  4. Accountably develop a theoretical and practical macro-vision of marketing management nationally and globally in terms of socio-cultural, economic, institutional, technological and political macro factors reflecting on the differences among countries, even countries within the same region. (Develop a macro-vision)
  5. Effectively and responsibly organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application. (Entrepreneurship)
  6. Accept the responsibility for their own activities in the field of marketing management and learning by solving case studies and completing individual assignments. (Self responsibility skills)
  7. Practice acceptable social sensitivity in the relationships with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof. (Teamship)
  8. Utilise appropriate management information system effectively in the marketing management environment as a bases for sound managerial decision-making. (Technological and environmental literacy)
  9. Explore different effective learning strategies to acquire the different competencies of a marketing manager. (Explore learning strategies)
  10. Promote responsible local and global citizenship through their approach towards the holistic application of management capabilities. (Promoting citizenship)
  11. Practice acceptable social, cultural and aesthetic sensitivity towards the people of the business communities and the community at large by applying the appropriate theoretical principles and reflect on the application made within the context of cultural diversity. (Cultural and aesthetic sensitivity)
  12. Acquire acceptable employment seeking skills for entry into the different sectors of the business industry, utilising the theoretical principles and reflect on the application thereof. (Employment seeking skills)

Assessment Criteria

Assessment Criteria for Marketing Management Course

  1. Problem solving skills:

    • The learners should demonstrate their ability to identify and solve problems in marketing management by applying relevant theoretical principles and reflect on their application according to standards.

  2. Research skills:

    • Learners should be able to plan and conduct research in marketing management according to standards, including gathering, analyzing, synthesizing, and interpreting information on marketing management issues using relevant theoretical research principles. They should also reflect on the research undertaken.

  3. Communication skills:

    • The learners should communicate effectively, both orally and in writing, with different role players in the field of marketing management by applying theoretical principles of communication and reflecting on the application made.

  4. Development of macro-vision:

    • Learners should develop a theoretical and practical macro-vision of marketing management nationally and internationally according to standards.

  5. Responsibility skills (Entrepreneurship):

    • Learners should be able to organize and coordinate resources and opportunities in the field of business applying relevant theoretical aspects, reflect on the application made, and accept responsibility for their activities in marketing management.

  6. Responsibility skills (Self-learning):

    • Learners should demonstrate acceptable responsibility for their own learning activities in the field of marketing management according to standards.

  7. Teamship:

    • Learners should practice acceptable social sensitivity in relationships with others and work effectively in a self-directed team by implementing relevant theory and reflecting on the implementation made.

  8. Technological and environmental literacy:

    • Learners should be able to utilize appropriate technology effectively in the marketing management environment according to standards.

  9. Explore learning strategies:

    • Learners should explore different effective learning strategies to acquire the capabilities of a marketing manager according to standards.

  10. Promoting citizenship:

    • Learners should promote responsible global citizenship through their approach/attitude towards the holistic application of management capabilities in business according to standards.

  11. Cultural and aesthetic sensitivity:

    • Learners should practice social, cultural, and aesthetic sensitivity towards people of different business communities and role players in the business industry by applying appropriate theoretical principles and reflecting on the application made.

  12. Employment seeking skills:

    • Learners should demonstrate acceptable employment seeking skills for entry into different sectors of the business industry by applying theoretical principles of employment seeking skills and reflecting on the application thereof.

Assessment Practices:

  • Formative assessment: Continual assessment through practical group and class assignments, essays, presentations, informal tests, and formal modular tests. Independent research leading to scientific assignments. Self-assessment and peer assessment with reflection on the process dynamics.

  • Summative assessment: Integrated assessment focusing on exit-level outcomes through two or three-hour examinations, one per module towards the end of the semester.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
432
SAQA Source
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University of Johannesburg
University of Johannesburg
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Description
The University of Johannesburg (UJ) is a public university located in Johannesburg, South Africa. It was established in 2005 through the merger of the Rand Afrikaans University, Technikon Witwatersrand, and the Soweto and East Rand campuses of Vista University. UJ is one of the largest universities in South Africa, with over 50,000 students enrolled across its four campuses. The university offers a wide range of undergraduate and postgraduate programs in various fields, including arts, humanities, sciences, engineering, business, and health sciences. UJ is known for its commitment to providing quality education, promoting social justice, and fostering innovation and entrepreneurship.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.