University of Johannesburg

Bachelor of Arts Honours in Audiovisual Communication

Culture and Arts - Film Television and Video

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Purpose and Rationale

The primary purpose of the qualification is to develop intermediate applied competence of qualifying learners in Audiovisual communication (AVC). Intermediate applied competence implies the advanced ability to acquire, analyse, interpret and apply complex communication principles and theories, related to the context of AVC, within relevant sectors of the electronic media and the broadcasting industry. Furthermore, learners will develop the sophisticated ability to internalise, reflect and communicate complex strategic decisions and applications effectively, through the progressive and suitable use of scientific language and technical terminology associated with AVC.

The qualification will facilitate effective critical learning through the exposure to, and application of, specialised learning styles, thereby enabling the learner to navigate and manage the multi-dimensional, dynamic context of AVC holistically.

Outcomes

  1. Identify, evaluate and solve advanced AVC and communication problems using critical and creative thinking
  2. Manage and work effectively with others as a member of a AVC team or group to identify, solve and critically evaluate advanced communication and AVC problems
  3. Organise and manage personal activities related to the AVC learning process in an accountable manner
  4. Collect, analyse, organise, critically evaluate and apply complex information pertaining to AVC
  5. Communicate complex AVC information effectively, using appropriate communication skills and media, and facilitating effective verbal and non-verbal persuasive communication
  6. Use AVC science and technology effectively, critically and responsibly to address sophisticated issues pertaining to AVC
  7. Demonstrate a heightened understanding of the related systems of AVC and the dynamic interrelationship between thee units, and with the broader context
  8. Acquire and reflect on advanced learning skills and strategies appropriate to the context of communication and AVC
  9. Acquire a heightened understanding of the principles of responsible citizenship with regard to AVC in local, national and global communities
  10. Demonstrate an understanding and/or apply heightened cultural and aesthetic sensitivity in the process of AVC
  11. Develop advanced employment seeking skills within the AVC employment context
  12. Identify and develop multiple AVC entrepreneurial opportunities.

Assessment Criteria

Advanced AVC Assessment Criteria

  1. The learner demonstrates the ability to identify, evaluate, and solve advanced AVC problems through critical and creative thinking.
  2. The learner effectively collaborates with others in AVC teams to identify, solve, and critically evaluate complex communication problems.
  3. The learner organises and manages personal AVC-related activities in a responsible and accountable manner.
  4. The learner proficiently collects, analyses, organises, critically evaluates, and applies complex information in the field of AVC.
  5. The learner communicates complex AVC information effectively, utilizing appropriate communication skills and media for persuasive communication.
  6. The learner responsibly utilizes AVC science and technology to address sophisticated issues in the field.
  7. The learner demonstrates a deep understanding of the interconnected systems within AVC and their broader context.
  8. The learner acquires and reflects on advanced learning skills tailored to the communication and AVC context.
  9. The learner gains a heightened understanding of responsible citizenship principles in local, national, and global AVC communities.
  10. The learner applies heightened cultural and aesthetic sensitivity in the practice of AVC.
  11. The learner develops advanced employment-seeking skills within the AVC industry.
  12. The learner identifies and cultivates multiple entrepreneurial opportunities within the AVC sector.

Assessment Practices

Formative Assessment:

  • Short essays
  • Small group presentations
  • Practical activities
  • Field visits
  • Publications and productions
  • Self-assessment activities in study guides
  • Peer assessment opportunities

Summative Assessment:

  • Written assignments
  • Formal module tests
  • Research project execution and presentation
  • End of semester final examinations

By integrating continuous assessment practices and maintaining a balanced approach between formative and summative assessments, learners are guided towards achieving the intended learning outcomes effectively.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
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University of Johannesburg
University of Johannesburg
Description
The University of Johannesburg (UJ) is a public university located in Johannesburg, South Africa. It was established in 2005 through the merger of the Rand Afrikaans University, Technikon Witwatersrand, and the Soweto and East Rand campuses of Vista University. UJ is one of the largest universities in South Africa, with over 50,000 students enrolled across its four campuses. The university offers a wide range of undergraduate and postgraduate programs in various fields, including arts, humanities, sciences, engineering, business, and health sciences. UJ is known for its commitment to providing quality education, promoting social justice, and fostering innovation and entrepreneurship.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.