Bachelor of Commerce Honours in Communication Management
Business, Commerce and Management Studies - Generic Management
Purpose and Rationale
The main purpose of this qualification is to provide qualified learners with theoretical and practical knowledge and skills of strategic communication management, as well as applied competence in the field of Corporate Communication Management and Research Methodology.
The secondary purposes of the qualification are to provide communication management expertise in the areas of Development Communication, Business and Administrative Communication, International Communication, and Internet Marketing and Communication.
Outcomes
- Reflect on and exploring a variety of strategies to learn more effectively###
- participate as responsible citizens in the life of local, national and global communities###
- Be culturally and aesthetically sensitive across a range of social contexts###
- Explore education and career opportunities###
- Develop entrepreneurial opportunities.
Assessment Criteria
The graduate will have demonstrated that he/she will be able to:
- Identify corporate communication opportunities and external threats in the environment (do environmental scanning).
- Analyse internal and external corporate communication.
- Demonstrate the ability to prioritise critical communication management issues.
- Set strategic corporate communication objectives.
- Develop, implement and evaluate corporate communication plans and strategies.
- Implement monitoring systems to control plans and strategies.
- Design contingency plans.
- Complete internships in organizations to illustrate that he/she has mastered Administrative and Business Communication.
Integrated Assessment:
- Portfolios.
- Work-place assessments.
- Written examinations.
- Oral examinations and presentations.
- Other: Practical projects done in teams and geared towards the communication management of specific business issues, individual assignments, individual internships in organizations, workshops.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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