University of Pretoria

Bachelor of Commerce in Marketing Management

Business, Commerce and Management Studies - Marketing

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Purpose and Rationale

The main purpose of the qualification is to provide learners with graduate-level knowledge, specific skills, and applied competence in the field of Marketing Management. This will equip them to pursue continued personal intellectual growth, engage in gainful economic activity, and make rewarding contributions to both business and society.

The secondary purposes of the qualification are to:

  • Provide South Africa with significant numbers of graduates in the field of Marketing Management.
  • Offer course content that is relevant to and in demand by the South African marketing environment.
  • Enable graduates to better compete on national and international academic, business, and research levels.

Outcomes

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcomes

The learner will have to demonstrate the following:

  1. Knowledge of Marketing Principles:

    • Understanding and application of fundamental marketing concepts.

  2. Marketing Research:

    • Conducting thorough market research to gather relevant data for decision-making.

  3. Execution of Marketing Plans and Strategies:

    • Implementing marketing plans effectively to achieve organizational objectives.

  4. Technical Skills and Strategic Thinking:

    • Demonstrating proficiency in marketing tools and techniques, along with strategic thinking for marketing success.

  5. Basic Computer, Communication, and Marketing Skills:

    • Proficiency in using computer software for marketing purposes, effective communication skills, and understanding of marketing strategies.

  6. Assessment Methods:

    • Individual Testing
    • Group Assessment
    • Assignments
    • Practical Applications
    • Projects
    • Internships
    • Presentations

  7. Integrated Assessment:

    • Portfolios
    • Work-place assessments
    • Written examinations
    • Oral examinations
    • Practical projects done in groups and teams focusing on communication management of business issues
    • Individual assignments

  8. Other Assessment Methods:

    • Practical projects done in groups and teams, specifically aimed at communication management of specific business issues.

  9. Specific Activity: "Marketing Game"

    • Engaging in a simulated marketing environment to apply theoretical knowledge in a practical setting.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
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University of Pretoria
University of Pretoria
Description
The University of Pretoria is a leading research-intensive university located in Pretoria, South Africa. Established in 1908, it is one of the largest universities in the country and offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its commitment to academic excellence, innovation, and social impact. It has a diverse student body and a vibrant campus life, with numerous clubs, societies, and sports facilities. The University of Pretoria is also recognized for its research contributions and collaborations with national and international partners.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.