Business, Commerce and Management Studies - Generic Management
The Bachelor of Business Administration aims to develop knowledge and skills essential in various management sub-sectors, unlocking individual potential, facilitating career advancement, and enabling mobility between different economic sectors. The program seeks to cultivate proficient individuals capable of enhancing organizational productivity and efficiency, while also recognizing and upgrading the abilities of those already engaged in general management. By offering a mix of core competencies for a comprehensive understanding of general and public management, coupled with electives for specialized management skills, the qualification encourages continuous learning throughout one's career.
This qualification acknowledges the expected skills and knowledge of stakeholders aspiring to leadership or managerial roles in both private and public sectors. Graduates may find themselves overseeing people, resources, projects, human resources, public relations, advertising, promotions, portfolios, and more. The program's adaptable structure accommodates a diverse array of roles and contexts across industries and the public sector. By imparting a broad range of industry-relevant knowledge and skills critical for career progression, the Bachelor of Business Administration equips learners to become competent professionals in management. It offers a nationally recognized qualification accessible to both students and working professionals, aiming to cultivate informed and skilled management individuals for a successful career path at the National Second Degree level. The focus lies on developing the necessary skills, knowledge, values, and attitudes essential for further career advancement.
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