Bachelor of Commerce in Marketing and Business Management
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Purpose: Marketing is an essential component of today's business environment. A qualification in Marketing and Business Management prepares the successful learner to enter a wide range of careers, including Marketing Manager, Media Planner, Advertising Consultant, Sales Representative, Marketing Consultant, and Marketing Research Manager. The curriculum of Damelin's Marketing and Business Management Programme aims to equip qualifying learners with the knowledge and practical skills required to perform effectively in a Marketing and Business Management role and provides an appropriate knowledge base for further learning.
Rationale: Organizations face global challenges in today's business environment, marked by hyper competition and disruptive technologies that necessitate adaptation to meet consumer demands. Marketing and Business Management play key roles in addressing these challenges. A qualification in Marketing and Business Management equips learners with essential skills and competencies to contribute significantly to their work environments and the business world. The programme integrates theoretical concepts with practical applications through case studies and real-life assignments, preparing learners to recognize and leverage business opportunities effectively.
Throughout the qualification, learners will develop an understanding of various business functions, focus on marketing's role, critically analyze business issues, acquire managerial skills, and cultivate important qualities like responsibility and self-confidence. Application of acquired knowledge to real-world scenarios is emphasized. Additionally, the Programme aligns with regional and national goals by promoting higher education access and success, integrating generic competencies, fostering social responsibility, and ensuring graduates are employable while maintaining a commitment to lifelong learning in a dynamic society.
Outcomes
- Advanced knowledge and practical skills required to perform effectively in a Marketing and Business Management role.
- An appropriate knowledge base as preparation for further learning.
- A sound knowledge of the integrated nature of business and the importance of an holistic approach to business management.
- An understanding of the nature, role and significance of management activities as undertaken by managers in a range of organisations.
- An understanding of strategic management principles and processes involved in strategic management and the formulation of strategic plans.
- An ability to examine management concepts and frameworks through the analysis of complex, multifaceted business problems encountered by managers within organisations.
- An understanding of the importance of effective financial management of different kinds of business environments.
- An understanding of the importance of effective individual and corporate behaviours and cultures in management and organisational development.
- A sound knowledge of the techniques that might be applied to market planning and control to produce superior performance in both a national and international business context.
- An understanding and application of research methodologies used in marketing research.
- An ability to critically analyse product and promotion's management strategies.
- Demonstrate a critical knowledge of how to integrate all the international marketing mix decisions into international marketing strategies.
Assessment Criteria
- Apply business-specific tools of research, analysis, decision making, and evaluation to a wide range of scenarios and problems.
- Use skills of critical evaluation, apply such business-specific tools to devise, substantiate arguments contributing to decision making in contexts with various degrees of uncertainty.
- Use and practice business-specific and marketing-specific communication techniques.
- Develop competences in planning, control, and integration of business-related activities.
- Reflect on experiences leading to personal and professional development.
- Contribute to independent strategic thought and practical solutions to the development of marketing activities.
- Identify, compare, and evaluate different methodologies for collecting information.
- Discuss global marketing management with specific reference to planning and organizing global marketing strategies.
Generic Competencies:
- The ability to work as a member of a team.
- The ability to practice effective self-management.
- The ability to collect, analyze, and present information.
- A knowledge of the use of technology.
- The ability to use technology and other methods for communication purposes.
- The ability to identify and suggest possible solutions to a problem.
- The ability to organize work requirements to meet set deadlines.
Integrated Assessment:
- Damelin practices an integrated system of assessment using both formative and summative methods.
- Summative Assessment includes class tests, assignments, and examinations.
- Formative Assessments include multiple choice tests, short question tests, discussion questions, and take-home tests.
- Feedback is provided to learners on their progress to improve learning outcomes.
Examination Qualification:
- Learners need to obtain the required DP to qualify for the examination.
- Attendance, class tests, assignments, and a minimum 40% average as a semester mark are required for DP purposes.
By successfully completing the B.Com in Marketing and Business Management, learners will be equipped with the necessary skills and competencies to excel in the field of business and marketing.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
Education Cost Calculator
This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.