UNISA

Bachelor of Business Administration

Business, Commerce and Management Studies - Finance Economics and Accounting

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Purpose and Rationale

The primary purpose of the qualification is to provide BBA graduates with the knowledge, specific skills, and applied competence that offer opportunities for continued personal intellectual growth, gainful economic activity, and valuable contributions to society:

  1. By way of a liberal business education that may integrate elements from other sciences such as natural sciences, humanities, law, education, and religion.
  2. By adding fields traditionally associated with business, commerce, and industry to an existing completed degree, such as Bachelor of Arts, Bachelor of Sciences, Bachelor of Laws, Bachelor of Theology, among others.

The second purpose of the qualification is to produce business leaders in all sectors of the economy in South Africa and other countries. Additionally, the qualification aims to equip graduates with a comprehensive understanding of how productive resources are mobilized and utilized to secure employment opportunities that meet the material needs of societies in a globally interconnected world.

Outcomes

  1. The BBA graduate can identify, analyse, formulate, and serve the needs of individuals and society creatively and innovatively.
  2. The BBA graduate can work effectively with others as a member of a team, group, organisation, community, and contribute to the group output in tasks growing out of the Business, Commerce and Management fields.
  3. The BBA graduate can manage and organise her or his activities and life responsibly and effectively, including her or his studies within the distance context.
  4. The BBA graduate can collect, analyse, organize and critically evaluate information, as required in the pursuit of the BBA.
  5. The BBA graduate can communicate effectively using visual, mathematical and / or language skills in the modes of oral and / or written presentation in often extensive pieces of sustained discourse.
  6. The BBA graduate can use science and technology effectively and critically, showing responsibility towards the environment and health and well-being of others, in community, national and global contexts.
  7. The BBA graduate can demonstrate an understanding of the world as a set of related systems by recognising that problem solving contexts do not exist in isolation, and by acknowledging their responsibilities to those in the local and broader community. Developmental: In order to contribute to the full personal development of each learners and the social and economic development of the society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of the following developmental outcomes:
  8. The BBA graduate can reflect on and explore a variety of strategies to learn more effectively (see Critical Outcomes 3 and 5 above).
  9. The BBA graduate can participate as a responsible citizen in the life of local, national and global communities (also see Critical Outcome 2 above).
  10. The BBA graduate can be culturally and aesthetically sensitive across a range of social contexts (see Critical Outcomes 2 and 7).
  11. The BBA graduate can explore education and career opportunities by drawing on the various knowledge, skills and attitudes acquired in the accomplishment of this qualification (see all Critical Outcomes above).
  12. The BBA graduate can develop entrepreneurial opportunities by drawing on the various knowledge, skills and attitudes acquired in the accomplishment of this qualification (see all Critical Outcomes, plus 4 above). Specific: A BBA student is actively engaged in becoming a well-rounded, educated person and in preparing for further, more specific study or the work environment. As such she or he develops and holds certain values and integrates knowledge and skills to achieve her or his purposes. The specific outcomes show how knowledge, skills and values are integrated in the qualification in the SAQA fields of Business Commerce and Management Studies (03), Culture and Arts (02), Communication Studies and Language (including literature) (04), Education, Training and Life Sciences (05) Human and Social Studies (07), Law, Military Science and Security (08) and Health Science and Social Services (09), Physical, Mathematical, Computer and Life Sciences (10).
  13. The BBA graduate can apply general business principles to real life situations.
  14. The BBA graduate can interpret economic realities of local and global communities.
  15. The BBA graduate can manage resources (financial, human and raw materials in organisations).
  16. The BBA graduate can manage information appropriately.
  17. The BBA graduate can demonstrate entrepreneurial skills (see Cross-Field outcome above).
  18. The BBA graduate can identify the socio-economic needs of society .
  19. The BBA graduate can analyse financial information critically.

Assessment Criteria

Critical Cross-Field Outcomes:

  1. Identifying Needs and Problem-solving:

    • Identify needs through critical evaluation of personal and abstract situations.
    • Generate alternative strategies to solve problems.
    • Overcome communication issues creatively.
    • Evaluate different viewpoints and compare them to personal views.
    • Offer evidence to support views from theoretical and experiential bases.
    • Identify needs and opportunities in personal life and business contexts.
    • Solve problems by drawing on theoretical knowledge and experience.
    • Propose solutions for business and societal needs across various contexts.
    • Analyze global, national, and local community issues.

  2. People Skills:

    • Demonstrate tolerance, empathy, and listening skills in group settings.
    • Respect others' opinions without bias.
    • Undertake projects and interact successfully with others.
    • Lead effectively, support others, and organize groups for efficient collaboration.
    • Communicate group interactions effectively through reporting.

  3. Study Skills and Learning Strategies:

    • Organize study plans and use suitable learning strategies.
    • Develop self-discipline for distance learning.
    • Think independently and assess strengths and weaknesses.

  4. Basic Research Skills:

    • Use library and other resources effectively.
    • Integrate information from various sources.
    • Act responsibly as a researcher, following conventions of scholarship.

  5. Communication Skills:

    • Communicate ideas and provide evidence cohesively.
    • Use others' ideas responsibly.
    • Follow language conventions in written and oral communication.

  6. Attitude towards Scholarship and Technology:

    • Use scientific investigation methods and appropriate technology.
    • Show respect for science, technology, and ethical considerations.

  7. Demonstrate Prior Knowledge and Experience:

    • Connect theoretical knowledge to personal contexts.
    • Draw on personal and abstract knowledge for analysis.

Developmental Goals:

  1. Learning Skills:

    • Learn beyond rote methods and explain knowledge in own words.
    • Display self-awareness of learning preferences and strategies.

  2. Diversity and Participation:

    • Show tolerance of diverse opinions and participate willingly in groups.
    • Apply knowledge in culturally diverse contexts.

  3. Cultural Awareness:

    • Demonstrate awareness of cultural diversity and tolerance.
    • Illustrate the value of open-mindedness and tolerance.

  4. Application to Real-world Contexts:

    • Apply acquired skills to practical situations and unknown problems.
    • Demonstrate a personal work ethic and adaptability.

  5. Creating Job Opportunities:

    • Communicate value to the real world and maintain self-esteem.
    • Deal with unknown situations flexibly and adaptively.

Specific Objectives:

  1. Strategic Business Solutions:

    • Analyze real-life situations, apply correct procedures, and evaluate outcomes.

  2. Economic Principles Application:

    • Interpret economic events and apply principles in real-life scenarios.

  3. Resource Management:

    • Evaluate resource use within organizations and suggest improvements.

  4. Technology Integration:

    • Use appropriate technologies for information access and communication.

  5. Entrepreneurial Skills:

    • Analyze situations for entrepreneurial opportunities and create business plans.

  6. Stakeholder Analysis:

    • Identify key stakeholders and assess socio-economic needs in different contexts.

  7. Accounting Procedures:

    • Apply accounting principles and interpret financial statements critically.

Integrated Assessment:

  • Formative Assessment: Continuous feedback and self-assessment tasks.

  • Summative Assessment: Examinations or portfolios assessing a range of outcomes.

These outcomes and assessment criteria are vital for distance learners aiming to excel in the fields of Business, Commerce, and Management, providing a comprehensive framework for success in various contexts.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
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Description
UNISA, short for the University of South Africa, is a distance education institution based in South Africa. It is the largest university on the African continent and offers a wide range of undergraduate and postgraduate programs in various fields of study. UNISA provides flexible learning options, allowing students to study at their own pace and from anywhere in the world. The university is known for its commitment to providing accessible and affordable education to a diverse student population. UNISA also conducts research and collaborates with other institutions to contribute to the development of knowledge and skills in South Africa and beyond.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.