University of Fort Hare

Bachelor of Social Science in Communication

Communication Studies and Language - Communication Studies

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Purpose and Rationale

Purpose of the Qualification:

  1. The primary purpose of the qualification is to provide qualifiers with:

    • Graduate level knowledge in the Social Sciences
    • Specific skills in human and applied communication
    • Information management abilities
    • Applied competence in the field
    • Opportunities for lifelong learning and personal intellectual growth
    • Skills for a successful career in communication professions

  2. The secondary purpose of the qualification is to:

    • Provide South Africa with highly qualified graduates
    • Produce leading professionals in communication and management professions
    • Meet the growing demand for skilled professionals in both public and private sectors

Outcomes

  1. To demonstrate knowledge and skills necessary in the selected areas of applied communication: advertising, public relations, journalism, development and organisational communication as well as explain the importance and impact of these on groups, business and society
  2. Apply knowledge of the fundamental of social science, human and mediated communication and applied communication theories and skills to solve and resolve communication problems at various levels: Intra-personal, interpersonal, group, organisational, public and mass communication levels. Professional and General Communication: Qualified learner is competent to.
  3. Communicate effectively and professionally, both verbally, non - verbal and writing, with or without communication and information technology, in interpersonal, group and mediated communication contexts.
  4. Use the knowledge and skills acquired to improve and facilitate the flow of information in and within a group, an organisation and society at large and between them. Impact of communication on people and general society: The Bachelor of Social Science (Communication) qualified learner is critically aware of:
  5. The import and impact of communication activity on: interpersonal relationship in various contexts### group and organisational management and society at large.
  6. The import and impact of communication and information technology on: interpersonal relationship in various contexts### group and organisational management and society at large. Team and multi-disciplinary working: The Bachelor of Social Science (Communication) qualified learner is competent to.
  7. Work effectively as an individual, in teams and in complex multi-disciplinary environments showing leadership and performing critical (especially communication) functions. Lifelong Learning: The Bachelor of Social Science (Communication) qualified learner understands.
  8. The requirements to maintain continued competence and to keep abreast of up-to-date communication and research skills, technology and techniques### and is competent to
  9. Engage in lifelong learning through well-developed learning skills. Professional ethics and Practice: The Bachelor of Social Science (Communication) qualified learner is critically aware of.
  10. The need to act professionally and ethically and to take responsibility within own limits of competence. and is competent to
  11. Exercise judgement commensurate with knowledge and experience.

Assessment Criteria

Assessment Methods:

  1. Assignment essays and seminar papers: Used to test comprehension of subject matter, referencing, citation, and academic writing skills through individual and group library work.

  2. Minor (Class) tests: Conducted after completion of a few learning modules to ensure continuous study and assess understanding.

  3. Major tests: Given after considerable study time, covering subject matter from multiple modules to simulate final examinations and familiarize learners with the exam style and scope.

  4. Tutorial and group work: Assessed through presentations and discussions by lecturers, tutors, and peers to evaluate learner competence.

  5. Formal university examinations: Weighted at fifty percent of the final result in each module to assess overall understanding and application of communication concepts.

Integrated Assessment Criteria:

  • Individual and Group Assignments: Demonstrate understanding of communication concepts and theories.

  • Oral Presentations: Organize the importance of communication skills in various situations.

  • Group Discussions and Tutorials: Develop creative thinking, analytical, and problem-solving skills.

  • Practical Assignments: Showcase creativity in communication technology application, both independently and within teams.

  • Peer Communication: Share knowledge and skills with peers in various modes and provide constructive feedback on their performances.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
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University of Fort Hare
University of Fort Hare
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Description
The University of Fort Hare is a public university located in Alice, Eastern Cape, South Africa. It was established in 1916 and is one of the oldest universities in the country. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including humanities, social sciences, natural sciences, and management. It is known for its commitment to providing quality education and promoting social justice and equality. The University of Fort Hare has a diverse student body and is recognized for its contributions to research and community engagement.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.