University of Zululand

Bachelor of Arts Honours in Communication Science

Communication Studies and Language - Communication Studies

Purpose and Rationale

This programme aims to train professionals in the Communication Information Technology (CIT) field, preparing them to enter or specialize in various areas such as:

  • Electronically mediated communication (web-based communications)
  • Journalism
  • Advertising
  • Public relations
  • Corporate and organizational communications
  • Government communications
  • Entrepreneurial communications
  • Business information systems
  • Marketing

Through this program, students will acquire the skills and knowledge necessary to excel in these diverse fields, meeting the growing demand for skilled professionals in the evolving landscape of communication and technology.

Outcomes

  1. A detailed research mini dissertation.
  2. Oral reporting on aspects of the research.
  3. Regular written reports on sub areas and sub problems of the research topic.
  4. Demonstrated competence in specific areas of the field under study that may include field and laboratory based practical exercises.
  5. Group work and presentation exercises.

Assessment Criteria

Integrated Assessment

  1. Detailed Research Mini Dissertation: The student will be required to conduct in-depth research on a specific topic within their field of study, culminating in a well-structured mini dissertation that presents their findings, analysis, and conclusions.

  2. Oral Reporting on Aspects of the Research: Students will be expected to orally present key aspects of their research, showcasing their understanding of the topic, methodology, and results to an audience. This will also include fielding questions and engaging in discussions to demonstrate their knowledge and critical thinking skills.

  3. Regular Written Reports on Sub Areas and Sub Problems: Throughout the research process, students will submit regular written reports focusing on sub areas and sub problems related to their research topic. These reports will help track progress, identify challenges, and refine research methods and objectives.

  4. Demonstrated Competence in Specific Areas of the Field: Students will be evaluated on their competence in specific areas of the field through both theoretical knowledge and practical application. This may involve performing fieldwork, conducting experiments in a laboratory setting, or engaging in hands-on activities related to the research topic.

By engaging in these various assessment methods, students will be able to demonstrate their research skills, critical thinking abilities, and subject matter expertise in a comprehensive and integrated manner.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
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University of Zululand
Description
The University of Zululand is a comprehensive university located in KwaZulu-Natal, South Africa. It was established in 1960 and is one of the oldest universities in the province. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, science, commerce, education, and law. It is known for its commitment to providing quality education and promoting research and innovation. The university also has a strong focus on community engagement and strives to contribute to the development of the region and the country as a whole.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.