Business, Commerce and Management Studies - Marketing
This qualification equips candidates with both theoretical and practical knowledge in Strategic Marketing and Research Methodology. Additionally, it focuses on developing expertise in various marketing areas including Retail, Services, Business-to-Business, Internet, Direct, and International Marketing. The course provides learners with basic applied competence and ensures that the skills obtained are assessed through integrated assessments.
Identify Marketing Opportunities and External Threats:
Analyse the Competitive Environment:
Prioritise Critical Marketing Management Issues:
Set Marketing Objectives:
Develop a Marketing Plan:
Implement Monitoring Systems:
Evaluate Actual Performance:
Design Contingency Action Plans:
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