University of Pretoria

Bachelor of Commerce Honours in Marketing Management

Business, Commerce and Management Studies - Marketing

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Purpose and Rationale

This qualification equips candidates with both theoretical and practical knowledge in Strategic Marketing and Research Methodology. Additionally, it focuses on developing expertise in various marketing areas including Retail, Services, Business-to-Business, Internet, Direct, and International Marketing. The course provides learners with basic applied competence and ensures that the skills obtained are assessed through integrated assessments.

Outcomes

  1. Reflecting on and exploring a variety of strategies to learn more effectively###
  2. Participating as responsible citizens in the life of local, national and global communities###
  3. Being culturally and aesthetically sensitive across a range of social contexts###
  4. Exploring education and career opportunities### and developing entrepreneurial opportunities.

Assessment Criteria

Learning Outcomes:

  1. Identify Marketing Opportunities and External Threats:

    • Understand how to scan the environment for potential marketing opportunities and threats.

  2. Analyse the Competitive Environment:

    • Analyse the competitive landscape to identify key competitors and their strategies.

  3. Prioritise Critical Marketing Management Issues:

    • Develop the ability to identify and prioritize critical issues in marketing management.

  4. Set Marketing Objectives:

    • Learn how to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) marketing objectives.

  5. Develop a Marketing Plan:

    • Create a comprehensive marketing plan that aligns with organizational goals and objectives.

  6. Implement Monitoring Systems:

    • Understand the importance of implementing monitoring systems to track the progress of marketing plans.

  7. Evaluate Actual Performance:

    • Evaluate the actual performance of marketing initiatives against predefined planning criteria.

  8. Design Contingency Action Plans:

    • Develop contingency plans to address unforeseen circumstances or changes in the marketing environment.

Integrated Assessment:

  • Work-place Assessments: Assessments conducted in a simulated or real work environment.
  • Written Examinations: Assess theoretical knowledge through written tests.
  • Oral Examinations: Assess understanding and communication skills through verbal tests.
  • Other:
    • Practical Projects in groups: Apply marketing management concepts to real-world business issues.
    • Practical Projects in teams: Collaborate with team members to solve marketing challenges.
    • Practical Projects geared towards marketing management: Apply theoretical knowledge in practical scenarios.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
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University of Pretoria
University of Pretoria
Description
The University of Pretoria is a leading research-intensive university located in Pretoria, South Africa. Established in 1908, it is one of the largest universities in the country and offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its commitment to academic excellence, innovation, and social impact. It has a diverse student body and a vibrant campus life, with numerous clubs, societies, and sports facilities. The University of Pretoria is also recognized for its research contributions and collaborations with national and international partners.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.