Bachelor of Commerce Honours in Tourism Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Honours Programme in Tourism Management
Building on the undergraduate work, the focus of the Honours programme will be to broaden the student's knowledge and skills in the tourism sphere and to provide a sound strategic framework and approach to the management of tourism organisations within the dynamically changing environment.
Given the anticipated growth in the tourism industry, both globally and in South Africa, the overall goal of the Honours programme in Tourism Management is to equip the students with the necessary advanced knowledge, expertise and strategic skills to enable them to enter the tourism industry at a competitive level and to add value to the tourism industry in the operational, managerial and strategic spheres.
Outcomes
- Identify and solve problems and make strategic and operational decisions using critical and creative thinking in the field tourism management.
- Co-ordinate the work of co-workers and subordinates as members of a team, group, organisation and clients and community stakeholders.
- Organise and manage themselves and their activities responsibly and effectively within the norms and standards of the tourism industry.
- Collect, analyse, organise and critically evaluate and utilise relevant information for planning and decision making on a strategic level.
- Communicate and negotiate effectively within an organisation as well as with external stakeholders using relevant visual, symbolic and/or language skills.
- Use relevant technology effectively in operating and managing a tourism business and tourism destination.
- Demonstrate a commitment to operate in a socially and ethically responsible and environmentally sustainable way.
- Demonstrate strategic insight into the tourism system and the inter-relationship and inter dependency of its components.
Assessment Criteria
Assessment Criteria:
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Demonstrates understanding of strategic managerial functions in the tourism industry
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Identifies and addresses critical issues in key sectors of the tourism industry
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Develops a comprehensive strategic and business plan for a tourism enterprise and destination
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Integrates various assessment methods such as portfolios, simulations, work-place assessments, written and oral examinations, and research reports
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Shows proficiency in applying theoretical knowledge to practical situations
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Communicates effectively through written and oral presentations
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Demonstrates critical thinking and problem-solving skills in the context of the tourism industry
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Shows creativity and innovation in developing strategies for tourism enterprises
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Adheres to ethical standards and practices in the field of tourism management
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Collaborates effectively with team members and stakeholders in implementing strategic plans
Assessment Methods:
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Portfolios: Students compile a collection of their work, including strategic plans, research reports, and reflective essays.
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Simulations: Students participate in simulated scenarios where they must make strategic decisions for a tourism enterprise.
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Work-place assessments: Students are evaluated on their performance in real-world work settings, demonstrating their ability to implement strategic plans effectively.
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Written examinations: Students complete written exams to demonstrate their understanding of strategic managerial functions and critical issues in the tourism industry.
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Oral examinations: Students participate in oral exams where they discuss their strategic and business plans for tourism enterprises and destinations.
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Research Report: Students conduct in-depth research on a specific topic related to the tourism industry and present their findings in a comprehensive report.
By utilizing a variety of assessment methods, students can showcase their proficiency in dealing with strategic managerial functions and critical issues in the tourism industry, as well as their ability to develop and implement effective strategic plans for tourism enterprises and destinations.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.