Bachelor of Commerce in Marketing Management
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Purpose
Marketing is an essential component of today's business environment. A qualification in Marketing Management prepares the successful learner to enter a wide range of careers, including Marketing Manager, Media Planner, Advertising Consultant, Sales Representative, Marketing Consultant, and Marketing Research Manager. On completion of Midrand Graduate Institute's B Com (Applied Marketing Management) programme, the qualifying learner should be equipped with:
- Advanced knowledge and practical skills required to perform effectively in a Marketing Management role.
- An appropriate knowledge base as preparation for further learning.
Rationale
The Marketing Management Programme at Midrand Graduate Institute provides a different and needed model of higher education in this discipline, with some of its characteristics being:
- Solid grounding in academic theory combined with practical application through an industry internship.
- Inclusion of general modules like Business English and Computer Skills essential for modern business.
- Small class sizes providing individualized attention to students.
- Empowerment of well-rounded graduates for immediate entry into the workforce or continuation of studies in Marketing Management.
- Contribution to regional and national goals by broadening access to higher education and promoting social responsibility.
- Emphasis on employability post-graduation while fostering a culture of lifelong learning.
Outcomes
Assessment Criteria
Generic Competencies:
- Group projects and assignments: Students are required to collaborate with peers on various projects and assignments to develop teamwork and communication skills.
- Tests, assignments and examinations: Students are evaluated through a variety of assessment methods to measure their understanding of the course material.
- Class and Project presentations: Students are expected to present their work in class and during project presentations to enhance their public speaking and presentation skills.
- Case-study based tests, assignments and examinations: Students analyze real-life scenarios to demonstrate their problem-solving abilities.
- Deadlines set for various assessment components: Students must adhere to set deadlines for submitting assignments, projects, and other assessment components.
Fundamental Competencies:
- Tests, assignments and examinations: These traditional assessment methods are used to evaluate students' foundational knowledge and understanding of the subject matter.
Core Competencies:
- Tests, assignments and examinations: Students are assessed on their core competencies through a range of assessment methods to gauge their proficiency in essential skills and knowledge.
Integrated Assessment:
- The institute follows an integrated assessment approach where students are continuously evaluated through class tests, assignments, and examinations.
- The final mark for each module is determined by considering the results of various assessment components.
- Practical work and projects are also included in the assessment process to assess students' application of knowledge and skills.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.