Communication Studies and Language - Communication Studies
The Bachelor of Arts in Communication is designed to provide learners with in-depth knowledge of communication to be applied in the contexts of a decolonising Africa and its communication industries. The qualification prepares learners for the changing landscape of communication through the incorporation of universal principles, quality academic and career-focused learning, theory, and research opportunities.
The program fosters a creative, critical, problem-posing approach to communication by embracing multiple perspectives, historical development, and various manifestations of communication. Graduates will develop analytical, interpretative, and argumentative skills, empowering them to critique received knowledge, formulate coherent positions, and understand the relationship between communication and society.
In the digital age, learners will engage with emerging technologies and apply them in the analysis and application of communication. They will utilize digital practices to represent experiences, integrate multi-modalities, and adapt to changing media environments.
Upon completing the qualification, learners will have enhanced competencies and capabilities relevant to the digital age, preparing them for employment and further studies in communication disciplines.
The qualification meets the growing need for economic growth, sustainability, educational research, and the evolving demands of the technology-enabled world. Learners will be equipped for various roles within the communication industry, which has been transformed by technological advancements.
The program aims to develop skill sets necessary in the digital age, ensuring sustainable career paths, meeting stakeholder needs, and fulfilling societal roles. It promotes creativity, innovation, scholarly development, and lifelong learning.
By addressing issues such as the African decolonised perspective of communication, disciplinary integration, convergence, globalisation, and technological disruption, the qualification offers learners enhanced knowledge and skills. It emphasizes an Africanised and decolonial nature of the discipline within a global context, enabling graduates to function effectively across diverse settings.
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