Bachelor of Experience Design
Culture and Arts - Design Studies
Purpose and Rationale
Bachelor of Experience Design
Purpose
The purpose of this Bachelor of Experience Design is to equip learners with the knowledge, skills, and graduate attributes required for a career in experience design, with a focus on User Experience Design (UX) and Motion Design. Experience Design involves designing people's interactions with objects, spaces, and systems to enhance utility, usability, satisfaction, and delight. This qualification prepares learners to work as experience designers in various fields, including business, government, or entrepreneurship.
Learners have the option to specialize in either User Experience (UX) Design or Motion Design. UX Design concentrates on digital technology interactions like mobile and web applications, focusing on usability and interfaces. Motion Design centers on the user's experience with digital content such as videos, animations, and infographics, emphasizing clarity, comprehensibility, entertainment value, and emotional engagement.
Specializations:
- User Experience (UX) Design: Focuses on user-centered design, human-computer interaction, brand strategy, and digital technologies.
- Motion Design: Concentrates on audio-visual communication, motion design, branding, and emerging digital media.
The curriculum includes industry-relevant research, critical thinking, creativity, and practical applications to provide a comprehensive understanding of the digital landscape.
Rationale
Technological advancements have raised audience expectations for immersive, multisensory experiences, resulting in a high demand for skills in UX, motion design, and digital content creation. The National List of Occupations in High Demand highlights UX-related skills as essential, with UI/UX Design Specialists in demand across various sectors. Scarcity of skills in areas like 3D modeling, animation, visual effects, and AR/VR content creation further underscores the need for specialized education in these fields.
This qualification addresses the emerging competencies in UX Design, motion design, and digital content creation to meet current industry demands and adapt to future skills requirements. Graduates can pursue various roles such as Motion Designer, Digital Content Creator, User Experience Designer, Interaction Designer, and more.
By merging theoretical foundations with practical skills, this program aims to develop adaptive problem solvers with specialized design expertise to thrive in the evolving digital landscape.
Outcomes
- Design innovative, user-centred experience designs that are strategically sound, based on research, and supported by a creative rationale.
- Apply design outcomes that are sensitive to and respectful of the context of the user and the design challenge.
- Apply suitable technologies, platforms, and software effectively in various preproduction, production, and post-production processes.
- Collaborate and communicate effectively and professionally in a multidisciplinary design team within a collaborative work environment.
- Apply appropriate research techniques and methods of gathering, analysing, interpreting, and evaluating data to inform creative, human- and user-centred experience design strategies and outcomes and to advance disciplinary knowledge.
- Employ professional best practices of the design profession within a corporate or entrepreneurial environment.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Draft suitable user-centered experience design processes for different design contexts supported by research evidence.
- Ensure that design outcomes meet defined requirements of usability, user experience, and strategic communication objectives.
- Communicate, explain, and justify design outcomes effectively.
Associated Assessment Criteria for Exit Level Outcome 2:
- Identify and analyze social, political, cultural, environmental, technological, and economic aspects of a design project.
- Assess user needs and systemic contexts of design challenges with empathy and respect.
- Respond effectively to design challenges within diverse contexts and complex systems.
Associated Assessment Criteria for Exit Level Outcome 3:
- Utilize appropriate technologies in experience design processes.
- Develop and apply accurate written development and production briefs and specifications.
Associated Assessment Criteria for Exit Level Outcome 4:
- Manage and assign roles in multidisciplinary teams effectively.
- Evaluate team dynamics and individual conduct impact critically.
- Communicate ideas clearly and convincingly.
- Value stakeholder input, feedback, and differing perspectives.
Associated Assessment Criteria for Exit Level Outcome 5:
- Critically review and analyze information sources.
- Apply various design research and co-design methodologies effectively.
- Analyze and interpret research findings to inform experience design strategies.
- Evaluate design outcomes against strategic objectives and refine based on research evidence.
Associated Assessment Criteria for Exit Level Outcome 6:
- Plan, organize, and manage design projects following industry best practices.
- Explain legal and ethical considerations in design projects adequately.
- Demonstrate professionalism and core values in the design and business environments.
- Curate a diverse, professional portfolio reflective of personal creative strengths.
INTEGRATED ASSESSMENT:
Formative Assessment:
- Continual feedback on learners' progress in achieving learning outcomes.
- Assignments, real-world briefs, tests, and portfolio assessments with feedback.
- Focus on smaller sections of work and limited outcomes.
Summative Assessment:
- Judgement of learning in relation to Exit Level Outcomes.
- Integrated assessments testing ability to integrate knowledge, skills, and attitudes.
- Examinations, projects, reports, or portfolios assessing a representative selection of outcomes.
- Designed to demonstrate achievement of Exit Level Outcomes and applied competence.
- Criterion-referenced assessment explained and understood by learners.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.