Bachelor of Applied Arts Honours in Screen Arts and Technology
Culture and Arts - Film Television and Video
Purpose and Rationale
Purpose:
The Bachelor of Applied Arts Honours in Screen Arts and Technology is designed to increase social and economic productivity by concentrating on the fundamental skills of communication, teamwork, problem solving, and self-management and development. The qualification prepares learners who display professional and personal competence within the working environment of television and video production, while at the same time are able to adapt to the rapidly evolving technology and form of the medium.
The qualification prepares learners for access to specific employment opportunities as programme researchers, scriptwriters, production planners, camera operators, sound operators, editors, directors, and other television and related industry personnel. It is a planned combination of learning outcomes that culminate in the acquisition of advanced skills in video programme making and evidence the application of the theoretical and practical principles of the television programme production process, as well as principles relevant to the business environment.
Learners are also exposed to a range of research skills to prepare them as independent researchers, which culminates in a substantial research project demonstrating a confident acquaintance with cultural theories, research methodologies, and research thesis construction, including the writing of proposals and literature reviews.
Emphasis is placed on exposing learners to the contemporary business environment of television and film, while the development of business and entrepreneurial skills is central to the qualification. Qualifying learners will be conversant with the transformed conditions of the television and film industries by the 'digital revolution', which has led to multiple sites of video productivity (from traditional broadcast institutions to online channels), media convergence (making television and Internet content interchangeably accessible), and a host of new financial models for programme-making, including massively expanded opportunities for 'cottage industry' careers outside of the traditional broadcasters such as South African Broadcasting Corporation Television (SABCTV), such as through YouTube and other similar platforms.
Outcomes
- Analyse models of independent producing within the current media environment, accounting for changed audiences.
- Demonstrate proficiency in communicating and presenting complex arguments and ideas effectively in oral and written forms and to diverse audiences.
- Produce a portfolio of multi-camera and/or single camera programmes, of a commercially acceptable standard.
- Demonstrate an understanding and competence in research principles and practises appropriate for the media environment.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
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Explanation of theory:
- Includes critical evaluation of the application of the disciplines of camera, lighting, sound, editing, directing, and production planning in the production of single/multi-camera programmes.
- Identify production problems relevant to the unique context of individual programs and offer possible solutions.
- Explain and critique the theory and processes of single camera directing and multi-camera directing.
- Write and pitch a proposal taking into account budget, genres, formats, scheduling, and content acquisition while being cognizant of licensing and co-production deals.
Associated Assessment Criteria for Exit Level Outcome 2:
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Critical analysis:
- Takes the form of written assignments and a research project that evidence depth of research and a grasp of current industry issues.
- Apply the presentation of balanced arguments and meaningful selection of relevant material to the television industry.
- Analyze visual and written texts and critically analyze processes and practices relevant to the television industry.
Associated Assessment Criteria for Exit Level Outcome 3:
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Apply video programs:
- Demonstrate the ability to meet the program objectives, despite unexpected production problems.
- Employ multi/single camera processes in a technically proficient and aesthetically acceptable manner.
- Apply video programs that meet various technical, aesthetic, and content criteria found in current, mainstream South African broadcast products.
Associated Assessment Criteria for Exit Level Outcome 4:
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Apply the research project:
- Consists of a well-developed and convincing argument supported by an extensive literature review and rigorous analysis of data.
- Review and use literature to support the argument that is valid, credible, and reliable in terms of industry discourse.
- Identify and manage the ethical issues associated with research and knowledge production in the discipline.
- Utilize different methods, designs, and methodologies of research.
INTEGRATED ASSESSMENT:
- Formative and summative assessment methods will be used to assess combinations of practical, applied, and reflective competencies.
- Integrated assessment will be increasingly emphasized as the learner progresses through this qualification.
- Continuous assessment will be used, applying a wide range of assessment methods.
- Face-to-face contact with learners and regular formative feedback will be essential.
- Portfolio displays or exhibitions of applied video production work will be used for summative assessment.
- Written assignments may include reports, plans, literature reviews, and research result summaries.
- Research methods applied may include case studies, ethnographic research, action research, participant observation, interviews, and questionnaires.
- Blended learning and online forms of teaching, learning, and assessment will be employed where appropriate.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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