International Hotel School

Bachelor of Business Administration Honours in Hospitality Business Strategy

Services - Hospitality, Tourism, Travel, Gaming and Leisure

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Purpose and Rationale

Qualification Overview

  • Purpose: The qualification aims to enhance knowledge and competence in formulating and implementing strategies to improve the economic well-being and sustainability of the hospitality business.

  • Learning Outcomes:

    • Use data for informed business decisions and strategy development.
    • Analyze and evaluate sales and marketing strategies for the hospitality sector.
    • Assess the impact of strategy implementation on business aspects.
    • Conduct basic research and report findings effectively.

  • Rationale: The hospitality industry needs to adapt and innovate to overcome economic challenges, especially in the wake of the Covid-19 pandemic, emphasizing the need for strategic leadership in sustainable business growth.

  • Stakeholder input: Developed in consultation with Federated Hospitality Association of South Africa (FEDHASA) to meet managerial needs in the hospitality marketplace and promote a sustainable industry environment.

  • Career Opportunities: Graduates can pursue roles such as Events Manager, Hospitality Management, Strategic Planning, Hospitality Marketing, Business Strategist, and more within the Tourism and Hospitality sector.

  • Program Design: Emphasizes business strategy, product development, and marketing to inspire innovative ways of offering hospitality packages sustainably and profitably.

  • Preparation for further studies: Graduates can apply for Master’s degrees for further studies, expanding their knowledge and expertise in the field.

Outcomes

  1. Demonstrate integrated knowledge of hospitality industry business success and failure factors to guide formulation and implementation of strategy for sustainable economic growth.
  2. Demonstrate integrated knowledge of hospitality product gap analysis, and the development of new and innovative products that appeal to consumers, for competitive advantage and sustainable business growth.
  3. Demonstrate integrated knowledge of hospitality marketing that effectively responds to consumer buying behaviour and patterns, using the most effective communication channels and strategies.
  4. Demonstrate the ability to conduct basic research and report on the findings in an academically appropriate manner.

Assessment Criteria

Associated Assessment Criteria

Exit Level Outcome 1:

  • Identify key business strategies aligned with key business processes and resources.
  • Define and critically review key performance indicators.
  • Align business processes, tasks, and departments to achieve common objectives.
  • Analyse risk factors related to business continuity and growth.
  • Develop practical strategies and implementation plans.

Exit Level Outcome 2:

  • Examine the role of product value and strategy in hospitality.
  • Analyse and categorise products by popularity, profitability, and sustainability.
  • Conduct competitor analysis and product comparison.
  • Develop strategies for sustainability of existing and new products.

Exit Level Outcome 3:

  • Analyse consumer buying behaviour in the hospitality business.
  • Review factors influencing buying patterns.
  • Customise marketing campaigns based on consumer insights.
  • Identify relevant resources for effective marketing strategies.

Exit Level Outcome 4:

  • Formulate research problems and proposals.
  • Develop data collection instruments.
  • Identify limitations and ethical concerns.
  • Collect and analyse relevant data.
  • Produce an academically appropriate mini dissertation.

Integrated Assessment

  • Assessment is integrated throughout the year.
  • Work-Integrated Learning is essential for qualification assessment.

Formative Assessment:

  • Projects, case studies, essays, simulations, assignments, etc.
  • Feedback provided to support learning and prepare for examinations.

Summative Assessment:

  • Final examinations, portfolios of evidence, research reports, etc.
  • Evaluate achievement of outcomes under exam conditions.

Qualification Details

Type
Honours Degree
NQF Level
08
Min. Credits
120
SAQA Source
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International Hotel School
International Hotel School
Description
The International Hotel School is a leading hospitality education institution that offers a range of programs and courses in the field of hotel management and hospitality. It is based in South Africa and has campuses in Durban, Cape Town, and Johannesburg. The school aims to provide students with the necessary skills and knowledge to excel in the hospitality industry. It offers diploma and degree programs in hotel management, culinary arts, and events management. The curriculum is designed to be practical and industry-focused, with a strong emphasis on hands-on training and real-world experience. The International Hotel School also has partnerships with various hotels and hospitality organizations, allowing students to gain valuable industry exposure and internships. It has a strong network of alumni who have gone on to successful careers in the hospitality industry both locally and internationally. Overall, the International Hotel School is known for its quality education, industry connections, and commitment to preparing students for successful careers in the hospitality industry.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.