Advanced Diploma in Hospitality Leadership
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Purpose:
The primary purpose of the Advanced Diploma in Hospitality Leadership is to provide an interdisciplinary qualification for experienced hospitality professionals who aim to specialize in hospitality leadership. Additionally, this qualification aims to offer access to lifelong learning opportunities for continuous personal and professional growth through the completion of a hospitality leadership research project with the inclusion of research methodology. This qualification prepares learners to transition into a Postgraduate Diploma in a related field at NQF Level 8.
Upon completion, learners will possess theoretical knowledge and analytical skills to exhibit competencies in accountability, ethical decision-making, and future-focused problem-solving within the dynamic hospitality industry. The Exit Level Outcomes align with NQF Level 7 descriptors, preparing learners to practice and exhibit responsibility and innovation as current and future hospitality leaders.
Rationale:
The demand for skilled hospitality leaders aligns with the growth needs in Higher Education as recognized by the South African government. The hospitality and tourism sectors are significant contributors to the country's economic growth, necessitating a capacity for effective leadership in the industry. The industry faces challenges such as emerging market economy, political instability, and societal inequality, accentuating the need for skilled professionals.
The Advanced Diploma addresses the need for continuing professional development (CPD) for hospitality and tourism professionals, especially those in senior or management positions. It responds to the identified need for advanced qualifications and equips learners with the necessary knowledge, skills, and attitudes to lead hospitality organizations effectively in the global market.
As the hospitality industry experiences disruptions like digital platforms, over commoditization, and international issues, the qualification emphasizes effective leadership for sustainable development. It aims to produce innovative and strategic leaders capable of navigating the complexities of the industry and making informed decisions in the face of ethical dilemmas. This qualification fills the gap by focusing on leadership rather than just management in the hospitality sector.
Outcomes
- Demonstrate knowledge of hospitality leadership practices and decision-making at individual, organisational and societal levels.
- Propose innovative and sustainable solutions for a hospitality organisation that respond to the complexities and uncertainties in the global hospitality industry.
- Demonstrate the effective use of appropriate contemporary marketing and sales strategies to promote a hospitality business in a dynamic marketplace.
- Cultivate a research-informed approach to obtaining information and resolving current and future hospitality challenges.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Leadership Theories: Analyse, compare, and apply leadership theories from current research.
- Leadership Roles and Responsibilities: Compare contemporary leadership roles that foster trust and respect in a hospitality organization and create a productive work environment.
- Human Capital Development: Demonstrate awareness of the relevance of human capital development for sustainable growth in the hospitality industry.
- Training and Development: Identify training and development needs for a hospitality organization to improve quality service delivery.
- Ethical Decision Making: Apply ethical decision-making in evaluating business development opportunities in the hospitality industry.
Associated Assessment Criteria for Exit Level Outcome 2:
- Risk Evaluation: Evaluate current and potential future risks faced by a hospitality organization and recommend sustainable solutions.
- Business Growth: Select and implement appropriate theories, approaches, and techniques to facilitate business growth in a hospitality organization.
- Revenue Maximisation: Apply revenue and yield maximisation strategies to enhance the profitability of a hospitality business.
- Organisational Practices: Develop and implement innovative and sustainable organizational practices to establish high-performance standards in a global hospitality organization.
Associated Assessment Criteria for Exit Level Outcome 3:
- Marketing and Sales Strategies: Conceptualise marketing and sales strategies for a contemporary hospitality establishment.
- Product Development: Evaluate existing hospitality products and develop new products based on consumer trends.
- Global Marketing Trends: Analyse and respond to global marketing and sales trends in the hospitality industry.
Associated Assessment Criteria for Exit Level Outcome 4:
- Research Methodologies: Differentiate between various research methodologies.
- Communication: Communicate well-formulated arguments in response to current and future challenges and opportunities using appropriate academic and professional discourse.
Integrated Assessment:
- Formative Assessment: Continuous feedback on progress towards learning outcomes through assignments, real-world briefs, tests, and a programme portfolio.
- Summative Assessment: Judgement of learning outcomes with integrated assessments that test the learner's ability to integrate knowledge, skills, and attitudes represented by the Exit Level Outcomes.
- Purpose of Qualification: Integration of Exit Level Outcomes to demonstrate achievement of the qualification's purpose.
- Applied Competence: Evaluation of learner performance to provide evidence of applied competence.
- Criterion-Referenced Assessment: Clearly explained and understood by learners, applicable in Recognition of Prior Learning.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.