Associated Assessment Criteria for Exit Level Outcome 1:

• Use the correct terminology, concepts and principles in the discipline of Creative Brand Communications.
• Analyse, evaluate and synthesise relevant research findings in the practice of creative brand communication.
• Communicate efficiently using industry discourse and conventions of Creative Brand Communications.

Associated Assessment Criteria for Exit Level Outcome 2:

• Critically review, consolidate and extend this, within the practice of brand communication.
• Demonstrate a coherent knowledge, and the ability to expand this through study or practice, of creative brand communication.

Associated Assessment Criteria for Exit Level Outcome 3:

• Analyse, transform and critically evaluate new information, abstract data and concepts from a range of sources.
• Evaluate and reflect on information and concepts from a variety of sources and perspectives.
• Produce new and coherent concepts based upon a range of methods of enquiry.
• Propose evidence-based solutions to complex brand communication problems.

Associated Assessment Criteria for Exit Level Outcome 4:

• Transfer and apply effective diagnostic skills in a range of brand communication contexts is understood.
• Propose coherent solutions across a range of communication media and situations.
• Demonstrate an understanding of the specific communication principles of print and digital media and appropriate application of them.
• Identify and analyse the characteristics of various media platforms (traditional and digital) and apply this knowledge to create brand communication solutions for them.

Associated Assessment Criteria for Exit Level Outcome 5:

• Operate in complex, variable, highly specialised and unpredictable contexts within the broad parameters of brand communications and their specialised functions.
• Develop complex solutions to a variety of practical problems based on a comprehension of the parameters of the discipline.
• Adapt to the variable communication requirements of the brand, medium and target market.
• Manage productive processes in the highly variable discipline of brand communication.

Associated Assessment Criteria for Exit Level Outcome 6:

• Select from a full range of advanced procedures in the respective specialisations within Brand Communications.
• Apply a range of solutions wards solving brand communication problems from a variety of perspectives.
• Deploy typical processes in the practice of brand communication projects.
• Show understanding of the full range of advanced procedures in the respective specialisations within Brand Communications.

Associated Assessment Criteria for Exit Level Outcome 7:

• Diagnose problems and create appropriate responses to resolve contextual and abstract problems within the field of Brand Communications.
• Resolve a variety of complex brand communication problems, from the brief, through the various stages of development - from concept to production - in the chosen field of specialisation.
• Put theory into practice, research and present effective brand communication ideas in a cohesive manner, willingness to learn on the job and as the brief demands.

Associated Assessment Criteria for Exit Level Outcome 8:

• Demonstrate complete accountability for determining, achieving and evaluating both personal and team output in a brand communications environment.
• Manage and take full responsibility for personal and team productivity.
• Conceptualise and deliver complex brand communication projects in the context of mixed discipline teams.
• Develop cohesive and original campaign projects for the specified brands that include multiple elements that connect in logical consumer journeys.

Integrated Assessment:

Learning and assessment are integrated throughout this qualification predominantly under the mode of continuous assessment. Formative assessment is provided on this continuous basis to ensure learners understand their progress in respect of achieving the particular learning outcome. In the final year of the qualification, there are four key summative assessments towards the end of the final semester that determine the learner's applied competence and successful completion of the learning in the qualification as follows:

• In the final Integrated Marketing Campaign project learners work on live briefs in a simulated real-world work situation. This assesses their ability to produce effective and original creative brand communication solutions to complex communication problems in collaborative teams with the various disciplines that are typically found in an advertising agency.
• In the Specialist project, learners demonstrate their ability to resolve a variety of complex brand communication problems, from the brief, through independent research and the various stages of development, from concept to production in the chosen field of specialisation is assessed.
• Portfolio assessment, in which the learners must present a cohesive body of output of brand communication projects from their formative and summative projects into a professionally assembled and presented portfolio as a document to gain entry into the industry.
• Work Integrated Learning (WIL) where learners gain working experience in the electives in the world of CBC. Learners must demonstrate integrated overall knowledge of creative brand communication, an understanding of terminology and the ability to interpret the brief productively, the ability to practice in the chosen field of specialisations in the context real-world work situation.