Bachelor of Commerce in Corporate Communication

Associated Assessment Criteria for Exit Level Outcome 1:

• Examining origins, context, and impact of corporate communication, communication sciences, and business management.
• Investigating principles, concepts, and processes of corporate communication.
• Exploring roles, purposes, functions, and benefits of corporate communication.
• Contextualizing corporate communication, communication sciences, and business management processes.
• Investigating the scope, role, and dynamics of corporate communication perspectives and theories.
• Evaluating the transformation of the communication industry in the digital age.

Associated Assessment Criteria for Exit Level Outcome 2:

• Exploring strategic communication and management.
• Analysing the relationship between communication, stakeholder management, and inclusiveness.
• Identifying and examining corporate communication requirements.
• Developing and implementing corporate communication plans and techniques.
• Exploring strategic communication techniques and technologies.

Associated Assessment Criteria for Exit Level Outcome 3:

• Examining managing corporate communication activities and projects.
• Exploring corporate communication activities and projects.
• Investigating key stages and processes for managing and evaluating corporate communication activities.
• Solving corporate communication delivery related problems.
• Applying corporate communication audits to analyze the effectiveness of communicative tasks.

Associated Assessment Criteria for Exit Level Outcome 4:

• Analysing various research methods and tools.
• Examining key research methods, strategies, and processes.
• Exploring strategic decision-making for corporate communication activities and project success.

Associated Assessment Criteria for Exit Level Outcome 5:

• Exploring concepts, processes, functions, and theories of leadership, motivation, diversity, ethics, and conflict.
• Examining the corporate communicator's role as a leader, strategic manager, and communications specialist.
• Examining problems associated with leadership, motivation, diversity, ethics, and conflict management.
• Utilizing various strategies, techniques, and practices by a corporate communicator.

Associated Assessment Criteria for Exit Level Outcome 6:

• Analysing team and group work concepts, principles, and functions.
• Exploring effective work in corporate communication teams.
• Utilizing team building knowledge and techniques.

Associated Assessment Criteria for Exit Level Outcome 7:

• Evidencing key theoretical knowledge and practical skills through desktop research.
• Developing and applying personal presentation, writing, and communication skills.
• Developing critical researching skills.
• Analysing the effectiveness of communication proposals.

Integrated Assessment:

• Using both formative and summative assessments.
• Formative assessment includes knowledge checks, reflective assessments, and learning community assessments.
• Summative assessment includes projects, exams, portfolios, and dissertations.
• Assessment strategy aligns with Council on Higher Education Accreditation Criteria and SAQA guidelines.