eta College

Advanced Certificate in Sport, Recreation and Fitness Management

Culture and Arts - Sport

Purpose and Rationale

Purpose of the Advanced Certificate in Sport, Recreation and Fitness Management:

  • Plan, coordinate, and ensure safety in the implementation of community and regional sports tournaments and events.
  • Promote local economic growth through the development and implementation of sport tourism initiatives.
  • Demonstrate knowledge of business and project management.
  • Maintain operations in a sports organisation or structures.
  • Promote, develop, and implement social development qualifications through sport.
  • Develop and design marketing plans for various organisation or entities in the sport, recreation, and fitness environment.
  • Promote athletes and manage media.
  • Develop and create wellness qualifications.
  • Design, conceptualise, and manage outdoor and adventure centres.

Rationale:

The sport, recreation, and fitness industries are experiencing rapid growth and require competent management. New skills audits have highlighted the need for capacity building in sport management. South Africa has opportunities to host national and international sports events, promoting economic development. Sports marketing and sponsorship are significant industries, and wellness qualifications are on the rise for improved health. The National Sport Plan promotes active communities and mass participation in sports for a healthier society. This qualification equips learners with the necessary knowledge and skills to manage sport, recreation, and fitness environments effectively. Graduates can pursue careers in various sectors such as sports administration, facility management, event coordination, sports marketing, and athlete management.

Outcomes

  1. Engage in community and regional sport development.
  2. Analyse sport, recreational and leisure needs for communities, regions and organisations.
  3. Apply administration and business management skills to the sport.
  4. Conduct sport-specific marketing.
  5. Manage and promote athletes and teams.
  6. Manage Sport, Recreation and Leisure activities and events.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Design and develop a community-based sports development qualification for community sport development.
  • Plan a volunteer strategy to achieve community and regional sport development outcomes.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Analyse sport development needs and develop plans to respond to identified needs.
  • Identify individual needs are against the principles of inclusiveness and diversity and applied to project plans.
  • Develop appropriate communication channels are developed and are maintained to promote sports organisations' structures and projects.
  • Analyse needs, and develop solutions to address sport, recreational and leisure development needs for communities or organisations.
  • Analyse and promote organisational health through the design and development of wellness qualifications.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Explain and apply management principles in the context of facilities and various business entities with a specific understanding of NGO, local government, sports agencies, and wellness organisations.
  • Develop marketing plans to enhance public relations in the context of sports NGOs, local government, sports agencies, and wellness organisations.
  • Describe and apply Operational functions per best practice in sport, recreation, and leisure contexts.
  • Analyse human resource needs and identify are in the context of management of various business entities with a specific understanding of NGO, local government, sports agencies, and wellness organisations.
  • Apply appropriate governance principles to the management structures of NGO, local government, sports agencies, and wellness organisations.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Conduct and analyze market research sport-based entities.
  • Develop sponsorship proposals for potential funders.
  • Design and develop marketing plans to promote sports organisations.

Associated Assessment Criteria for Exit Level Outcome 6:

  • Design and develop marketing, promotional, and public relations plans for athletes, sports groups, and organisations.
  • Develop representation plans for athletes, sports groups, and teams.

Associated Assessment Criteria for Exit Level Outcome 7:

  • Design and develop a community-based sport, recreation, and leisure activities and events are for community implementation.
  • Conduct an environmental analysis to ensure compliance with legislative requirements and develop plans for safe participation.
  • Analyze and design sport tourism strategies in the context of local economic growth stimulation.

Integrated Assessment:

  • Integrated assessment at the level of qualification provides an opportunity for learners to integrate concepts, ideas, and actions to achieve coherent knowledge and skills.
  • Assessment tools must encourage learners to give an account of the thinking and decision-making that underpins their performance.
  • Assessment includes a range of tasks to demonstrate theoretical knowledge and practical skills.
  • Learners demonstrate their ability to plan and implement an event, engage with communities, and role players.
  • Practical skills are assessed through projects, demonstrations, or simulations.
  • Learners work with others in fitness facilities, schools, sports clubs, local government SRF units, and other sport-based organizations.

This integrated assessment approach ensures that learners are equipped with the necessary skills and knowledge to succeed in the field of community-based sports development and management.

Qualification Details

Type
Advanced Certificate
NQF Level
06
Min. Credits
120
SAQA Source
More Information

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eta College
Description
ETA College is a private higher education institution in South Africa that specializes in sports and fitness education. The college offers a range of courses and qualifications in areas such as personal training, sports management, coaching, and fitness instruction. ETA College aims to provide students with the knowledge and skills necessary to pursue successful careers in the sports and fitness industry. The college has campuses in Johannesburg, Cape Town, and Durban, and also offers online learning options.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.