Bachelor of Arts Honours in Communication Theory

Associated Assessment Criteria for Exit Level Outcome 1:

• Critical Thinking:
  • Suggest creative ideas to solve communication problems.

Associated Assessment Criteria for Exit Level Outcome 2:

• Verbal and Non-verbal Communication:
  • Facilitate effective persuasive communication, both verbally and non-verbally.
  • Display appropriate communication skills and media in various communication environments.

Associated Assessment Criteria for Exit Level Outcome 3:

• Research Project Management:
  • Correctly collect and organize information for a research project.
  • Explain the theory and dynamic interrelationship between units in the context of Communication.
  • Demonstrate cultural and aesthetic sensitivity in Communication Theory research.
  • Apply responsible citizenship principles in Communication Theory locally, nationally, and globally.
  • Present research findings orally and in written form.

Associated Assessment Criteria for Exit Level Outcome 4:

• Complex Communication Information:
  • Effectively use complex communication information in oral and written formats.
  • Demonstrate appropriate communication skills in relevant media.

Integrated Assessment:

• Assessments are in line with the institution's policy.
• Three summative assessments during the module and one final assessment at the end are conducted.
• Assessment methods are determined by the lecturer.
• Qualification-specific criteria, rules, and regulations are communicated to learners.
• Assessment methods align with the institution's principles.
• Various assessment methods are used to assess learners.
• Assessment activities include observations, evaluations of products, and questions.
• Memorandums/assessment marking guides accompany assessment activities.
• The weight of each assessment opportunity is predetermined.
• The number and range of assessment methods are included in Learning Guides.