Bachelor of Commerce in Tourism and Hospitality Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Bachelor of Commerce in Tourism and Hospitality Management
Purpose:
The Bachelor of Commerce in Tourism and Hospitality Management aims to produce professionals who have a thorough understanding of both the theoretical and practical aspects of the qualification. Upon completion of the program, learners will be equipped to manage activities in a Tourism and Hospitality environment, overseeing functional areas such as financial management, marketing, business communication, hotel management, business law, and human resources. In addition to core knowledge, learners will gain the ability to analyze environmental, socio-cultural, and economic issues within the sector, understand different types of tourists, and navigate distribution systems. The following are the overall Exit Level Outcomes of the qualification:
- Apply management and marketing theories and principles in the tourism and hospitality sector.
- Analyze environmental, socio-cultural, and economic issues impacting tourism and hospitality development.
- Evaluate financial management concepts across all sectors in tourism and hospitality.
- Demonstrate good customer service and communication within the industry.
- Respond effectively to tourist demand and attitude.
- Utilize computer systems within tourism and hospitality operations.
- Understand tourist profiles, types, and distribution systems.
- Exhibit professional work ethic and compliance with business law.
The qualification includes a Work Integrated Learning (WIL) component to provide practical training and interpersonal skills necessary for the service industry. It aims to offer a comprehensive understanding of fundamental issues in Tourism and Hospitality, blending theoretical and practical elements to develop key skills required for success in the industry.
Rationale:
The Tourism and Hospitality sector plays a vital role in the global economy, leading to significant job creation potential in the coming years. However, the challenge lies in attracting and retaining a skilled workforce. Qualified professionals are essential for maintaining the sector's quality. The Bachelor of Commerce in Tourism and Hospitality Management addresses this need by equipping learners with the required knowledge and skills to excel in various roles within the industry.
With a focus on management, marketing, financial, and communication skills, graduates are prepared for positions such as Events Manager, Guest Relations Manager, Accommodation Manager, Tour Group Operator, Tourism Marketing Manager, and more. By providing quality education and practical skills, the qualification aims to bridge the gap in the Tourism and Hospitality workforce and create opportunities for learners as employees and potential job creators in the industry.
Upon completion of the program, graduates will be well-prepared to secure employment in South Africa and contribute positively to the environmental, economic, and socio-cultural aspects of Tourism and Hospitality.
Outcomes
- Apply the relevant management, marketing theories, principles to the tourism and hospitality sector.
- Analyse environmental, socio-cultural and economic issues affecting tourism and hospitality development.
- Evaluate the concepts of financial management to all sectors in tourism and hospitality.
- Execute good customer service and communication within the tourism and hospitality industry.
- Demonstrate approaches to responding to tourist demand and attitude.
- Apply the appropriate skills needed to operate computer systems within tourism and hospitality.
- Understand the profile and different types of tourists and the distribution systems within the tourism and hospitality industry.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Emphasise marketing and management theories to promote the understanding of customer needs in the tourism and hospitality industry to facilitate decision making.
- Examine marketing strategies within the tourism and hospitality sector to understand market segmentation, targeting and positioning.
- Explore hospitality and tourism marketing, management issues to assist in overcoming challenges faced in the sector.
Associated Assessment Criteria for Exit Level Outcome 2:
- Explore economic, socio-cultural and environmental issues to understand its impact on and solve problems that affect the tourism and hospitality sector.
- Examine alternative tourism products to understand the impact of attractions, accommodation, hospitality, transport of tourism and hospitality development.
- Explore sustainability, including key components surrounding hospitality, tourist's attractions and intermediaries to understand its importance and relevance.
Associated Assessment Criteria for Exit Level Outcome 3:
- Explore fundamental principles of financial management to highlight its role and importance in the tourism and hospitality industry.
- Evaluate various functional areas of financial management to improve the management of the financial aspects in the tourism and hospitality sector.
Associated Assessment Criteria for Exit Level Outcome 4:
- Examine customer service to understand its role in the service industry.
- Explore communication-related problems and good communication strategies to encourage problem-solving through communication.
Associated Assessment Criteria for Exit Level Outcome 5:
- Investigate customer needs and wants in the tourism industry to respond appropriately to the markets' needs and wants.
- Examine current and future demand, supply and management trends to improve forecasting in the tourism and hospitality industry.
Associated Assessment Criteria for Exit Level Outcome 6:
- Develop Information, and Communication Technology (ICT) competency skills to enhance the use of technology in the tourism and hospitality sector.
- Develop computer applications software and skills to enhance the use of technology in the tourism and hospitality industry.
Associated Assessment Criteria for Exit Level Outcome 7:
- Explore market distribution channels to understand integrated marketing concepts, strategic planning, and interpreting supply and demand.
- Examine managing intermediaries, the relationship between tourism and entrepreneurship and the concepts of marketing for tourism to understand its purpose.
Integrated Assessment:
- The institution has recognised a change in its learners' profile and more significantly in their learning needs, nationally and internationally.
- In support of the lifelong learning philosophy, the summative assessment carries a reduced assessment weighting of 60% and with the remainder of marks being the formative assessments.
- Formative assessment includes knowledge checks, reflective assessments, and learning community assessment.
- Summative assessment consists of projects, pen/paper exam, portfolio of evidence and dissertation.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.