Bachelor of Commerce in Marketing
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Qualification Overview
Purpose:
The purpose of this qualification is to equip learners with the knowledge and abilities necessary to enter and compete in professional or academic areas within business, commerce, and management. The qualification aims to expand knowledge and technical competencies in areas such as finance, accounting, economics, and marketing with a focus on technical, data analysis, social intelligence, and creative thinking competencies. Practical application grounded in theoretical thinking and practice is emphasized.
Upon completion of the qualification, learners will be able to:
- Integrate contemporary business practices across all areas of business management with a focus on marketing.
- Exercise adaptive thinking to meet goals within a consistently changing marketing, business, and world environment.
- Formulate creative thinking methodologies to evaluate and synthesize solutions.
- Apply critical thinking and quantitative techniques to analyse and interpret data and information to make informed decisions.
Rationale:
In the business, commerce, and management field, particularly in areas of marketing, advertising, and communications, there is an increasing demand for individuals skilled in entrepreneurship and business innovation. The evolving relationship between marketing stakeholders, including agencies, businesses, and consumers, necessitates agility and adaptable business models.
According to the World Economic Forum's report, "The Future of Jobs," the future job market will prioritize skills such as complex problem solving and social intelligence. Social skills like persuasion, emotional intelligence, and teaching will be more valuable across industries than narrow technical skills. In light of this fluctuating business landscape, this qualification prepares learners for a dynamic world of work where solutions require alternative thinking, creative problem-solving, and leveraging social intelligence.
Graduates of this qualification will be prepared for roles in:
- Marketing Management
- Entrepreneurship
- Brand Management
- Product Management
- Business Analyst
- Marketing Researcher
- Market Analyst
- Business Management
Overall, this qualification provides a well-rounded approach that blends creative thinking with traditional commerce-focused skills, producing graduates who are primed for success in the field.
Outcomes
- Demonstrate integrated knowledge of the central areas of one or more fields, disciplines, or practices, including an understanding of and the ability to apply and evaluate the key terms, concepts, facts, principles, rules and theories of that field, discipline, or practice### and detailed knowledge of an area or areas of specialisation and how that knowledge relates to other fields, disciplines or practices.
- Demonstrate an understanding of knowledge as contested and the ability to evaluate types of knowledge and explanations typical within the area of study or practice.
- Demonstrate the ability to develop appropriate processes of information gathering for a given context or use### and the ability to independently validate the sources of information and evaluate and manage the information.
- Demonstrate an understanding of a range of methods of enquiry in a field, discipline or practice, and their suitability to specific investigations### and the ability to select and apply a range of methods to resolve problems or introduce change within a practice.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Integrate contemporary business practices across all areas of business management with a focus on marketing.
- Reflect on and explore a variety of strategies to learn more effectively.
Associated Assessment Criteria for Exit Level Outcome 2:
- Participate as responsible citizens in the life of local, national, and global communities.
- Apply adaptive thinking to meet goals within a consistently changing marketing, business, and world environment.
Associated Assessment Criteria for Exit Level Outcome 3:
- Formulate creative thinking methodologies to evaluate and synthesize solutions.
- Apply cultural and aesthetical sensitivity across a range of social contexts.
Associated Assessment Criteria for Exit Level Outcome 4:
- Apply critical thinking and quantitative techniques to analyze and interpret data and information to make informed decisions.
- Select and apply a range of methods to resolve problems in marketing.
Integrated Assessment:
- Competence is demonstrated and assessed through a variety of options in the assessment strategy.
- Assessment methods and tools are continually reassessed according to feedback from subject and lecturer surveys as well as external moderation.
- The qualification uses a variety of assessment modes such as examinations, assignments, practicals, group assignments and projects, research papers, and oral presentations.
- No single assessment method can fully assess a learner's learning; hence, a set of methods is used for consistent and fair results.
- The total assessment for a module and qualification is carefully designed to cover all learning outcomes.
- A range of methods and instruments traditionally associated with assessment of knowledge as well as additional methods are used in this qualification.
- The selection of method and instrument must match what is being assessed, and appropriate evidence must be collected.
- Ongoing feedback and post-event critiques focus on assessing learners' comprehension and application of knowledge.
- Learners are required to assess each other and themselves, promoting higher-order thinking skills and responsibility for their learning.
Formative Assessment:
- Supports the teaching and learning process.
- Provides constructive feedback to learners on their progress.
- Helps make decisions on learners' readiness for summative assessment.
- Methods include tests, projects/assignments, report writing, research, feedback, critiques, presentations, essays, case studies, and practical assignments.
Summative Assessment:
- Making a judgment about achievement.
- Learner-readiness determines qualification for examinations.
- Requires submission of assignments for each module's examination.
- Occurs at the end of each study cycle to determine competency.
- Includes examinations, portfolio of evidence, and integrated projects.
- Pass mark is 50% for each module; learners must pass all modules to progress.
- Minimum of 40% required to qualify for end-of-year portfolio submission.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.